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New trends in employee care
Uchytilová, Iveta ; Formánková, Dana (advisor) ; Řezanková, Hana (referee)
Práce se zabývá péčí o zaměstnance a zejména o moderní trendy v této oblasti. Teoretická část popisuje jedntlivé formy péče o zaměstnance a jejich trendy. Část praktická analyzuje stávající situaci ve firmě LGECZ. Pomocí statistických metod - analýza kontingenčních tabulek a shluková analýza - zjišťuje spokojenost a preference zaměstnanců. Na základě těchto podkladů je navržen nový systém zaměstnaneckých výhod. Systém je zároveň optimalizován z nákladového hlediska.
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Research and development of the new materials and technology for treatment of radioactive and danger waste
Vokál, A. ; Hanzlíček, Tomáš ; Kiselová, M. ; Laciok, A. ; Landa, J. ; Lukin, D. ; Perná, Ivana ; Polívka, P. ; Sázavský, P. ; Selucký, P. ; Steinerová, Michaela ; Straka, Pavel ; Vojtěchová, H.
Development of geopolymer composites for storing of hazardous radioactive sledge and spent ion exchangers from Czech nuclear power stations.
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The effects of the process of digitalization on Czech TV
Vácha, Pavel ; Mathé, Ivo (advisor) ; Myslík, Václav (referee)
This work describes the effects of the process of digitalization of the terrestrial
television signal broadcasting on the Ceská televize (Czech Television) station as
a public service broadcaster. The introduction provides a basic explanation of the
term digitalization and the history of digitalization of television production as the
first stage of digitalization of the terrestrial television signal broadcasting.
The first chapter presents a brief history of television and the television market
in Czechoslovakia and the Czech Republic which also indicates the situation in
the market before the process of digitalization of the television signal
broadcasting began. The next section presents an overview of the legal
framework of the process and the technological solution.
In chapters dedicated to two new programme groups whose origination is made
possible by a change in the broadcasting of the signal, their creation is described
in the context and the first years of broadcasting are evaluated. The thesis also
deals with the issues related to the emergence of new private television stations
and their influence on the Czech Television.
In conclusion, the audience is analyzed as one of the indicators of success and
trends established by the process of digitization in the market and the future
development in the television market from the viewpoint of the Czech Television
station is addressed.
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Introduction of new product to the market
Horáčková, Andrea ; Boučková, Jana (advisor) ; Mohelská, Hana (referee)
This Master's Thesis deals with the introduction of the new type of contact lenses ACUVUE to the Czech market. The thesis is divided into three parts. The first is focused on theoretical analysis of the standard procedure for introducing of new products to the market which is possible to find in professional publications. The practical part analyses the introduction procedure of new ACUVUE contact lenses in Vision Care Division of Johnson & Johnson company. Final part of this thesis includes evaluation of the Vision Care marketing strategy and recommendations which can improve the introducing procedure for the future. The required outcome of this work is the evaluation of the analysis and set a few recommendation for improvement of the introduction process for the future.
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Electronic Communication vs. Communication Face to Face
Pipková, Zuzana ; Krtilová, Kateřina (advisor) ; Bystřický, Jiří (referee)
This thesis deals with new forms of communication particularly electronic ones. The main goal is to distinguish electronic communication from face to face communication in a way that differs from traditional media theories. By using examples of the most important medium in electronic communication, Internet, it is shown that nowadays we have such forms of electronic communication that surpass the traditional classification of oral/written communication, immediate/mediate communication, face to face discourse/computer discourse. Critical views of significant media theorists are presented as well, mainly of Jean Baudrillard, Paul Virilio, Marshall McLuhan and Vilem Flusser which are also related to the best known and used examples of new forms of communication (e-mail, chat, Facebook, Youtube, Skype, blog etc.).
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Fed's Easy Money Policy during Alan Greenspan's presidency in Board of Governors (1987-2006)
Mašek, František ; Johnson, Zdenka (advisor) ; Tajovský, Ladislav (referee)
The main theme of the work is the Fed's monetary policy during the time, when chairman of the Board of Governors was Alan Greenspan. The greatest attention is aimed at the influence of Fed's expansive monetary policy on the so-called dot-com bubble and later mortgage crisis, which subsequently developer into the financial crisis. Through a thorough analysis of many scientific papers written by known economists and my own analysis and evalution I opine that the effect of expansionary monetary policy on the bubble in technological assets and mortgage crisis is rather minor. Fed subordinated all actions to achieve its monetary policy objectives, so criticism of its conducted monetary policy is essentially a critique of these objectives as such. I consider the emergence of new technologies and the so-called theory of feedback as the main cause of dot-com bubble. In the mortgage crisis and subsequent financial crisis as main determinants I consider reluctance of goverment officials strongly regulate activities of investment banks and other investment companies, moral hazard, failure of rating agencies, and federal support for home ownership coupled with the deregulation of the financial sector.
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External Sources of Finance for Business Projects in the Czech Republic
Kubíčková, Kateřina ; Filipová, Vladimíra (advisor) ; Drozen, František (referee)
This bachelor thesis is focused on external sources of finance for business projects in the Czech Republic. The theoretical framework summarizes the expertise and definitions relating to business, entrepreneurs personality, to legal forms of business and traditional external sources of finance. As the lack of resources or difficult access to traditional sources of capital can sometimes be an obstacle in the realization of a welcome and viable business plan, the second half of the thesis is devoted to alternative options of financing business projects with an emphasis on EU subsidies drawing. Other analysed external sources of finance are the investments of private investors called Business Angels, venture and private equity capital, crowdfunding and at the end preferential credits from banking institutions offered to start-ups or new business projects. The main target of this thesis is to provide an overview of the available external projects funding, to find out how they are going on in the Czech Republic and at the conclusion to assess, what kinds of projects are suitable for every single kind of funding. This thesis could help to entrepreneurs, who do not have enough funds for their idea, to be knowledgeable in current options of external financial sources.
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Analysis of Genetic Algorithm
Snášelová, Petra ; Žák, Jakub (referee) ; Zbořil, František (advisor)
This thesis deals with analysis of genetic algorithms. It is focused on various approaches to creation of new populations. A comparison between basic principles of operation of genetic algorithms and processes occurring in living organisms is drawn here. Some methods of application of particular steps of genetic algorithms are introduced and a suitability of the methods to certain types of problems is considered. The main goal in the thesis is to apply genetic algorithms in solving three types of optimization problems, namely the solution of functions with a single major extreme, functions with flat (slight) extreme and also functions with many local extremes.
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The Continuous Evolution of the Authorship Author's Position in the Age of New Media
Jurášová, Mária ; Marcelli, Miroslav (advisor) ; Šafaříková, Radana (referee)
Diploma thesis The Continuous Evolution of the Authorship - Author's Position in the Age of New Media relates the authorship question, examining its evolution phases with a emphasis on production in the age of digital media. It surveys authorship theories in western culture from ancient Greece to present days and outlines literary, philosophical, economic and semiotic aspects of authorship phenomenon. The theory of intertexuality represents the headstone for theorizing contemporary understanding of the author and his positioning in the sphere of new media. The work further analyses the characteristics of digital society, space of flows and the author's new possibilities brought by the evolution of new media and hypertext, especially describing the collaborative production and it also concerns the copyright problem and its alternatives.
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