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Nástroje ochrany životního prostředí
Vurbalová, Marcela
This bachelor's thesis deals with different instruments of protecting the enviro-ment and their mutual relationship. It also describes the contribution of the implementa-tion of these instruments in the Czech Republic. Part of the thesis is focused on analysis of chosen instrument and on evaluation of its contribution to the construction company.
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Analysis of Book Publisher's Marketing Tools
Gruberová, Laura ; Pešek, Ondřej (advisor) ; Hanzlík, Jan (referee)
This Master's thesis entitled Analysis of Book Publisher's Marketing Tools focuses on the Czech book market and marketing tools that are currently used by book publishers. The aim of the work is to evaluate marketing tools of the specific Czech book publisher based on qualitative research and suggest possible improvements in their use. The theoretical part contains definitions of basic concepts in the field of book publishing and book marketing, which serves as the basis for the practical part. The practical part deals with the analysis of marketing tools of book publisher Argo, presents pros and cons of these instruments and in the end, brings suggestions for their improvement. This part of the thesis is based on marketing situation analysis, on analysis of available data on publisher's activities and on an interview with one of its writers. This thesis is primarily valuable for book publishers and sellers, who can obtain information about possible marketing tools. For book readers, this thesis is particularly interesting in terms of obtaining information about how marketing tools can help them in the selection of books.
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Modern marketing communication tools and their use of a particular online store
Jochimová, Natálie ; Pešek, Ondřej (advisor) ; Kajfoszová, Dorota (referee)
This Master´s thesis entitled Modern marketing communication tools and their use of a particular online store dedicated to modern methods of promotion on the Internet market of fashion in the Czech Republic, namely the largest of these deals ZOOT.cz. The aim of the work is based on quantitative and qualitative research to evaluate the use of modern tools of marketing communication in the example mentioned internet business when compared with other entities. The theoretical part of this thesis provides a definition of Internet marketing and the entire online environment, as well as a description of various marketing tools along with outlining their modern forms. In the practical part is to analyse these tools with an online shop ZOOT.cz. The main sources of data are the results of a survey from ZOOT called Fashion Report, data from Sklik to new service Retargeting about the effectiveness of its use, as well as the conclusions of individual and group interviews with employees of ZOOT or internal documents online stores on the effectiveness of individual used instruments. The results of these studies show that if companies use modern marketing communication tools, they are still more emphasis on the rapid inclusion of innovations into business activities, providing superior customer service, but also a form of monitoring advertisements for competitors.
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Analysis of the decision-making factors in freight forwarder selection process
Šrámková, Eva ; Novák, Radek (advisor) ; Cempírek, Václav (referee) ; Průša, Bohumil (referee)
The thesis analyses the factors of customer decision-making process by choosing a freight forwarder in the Czech Republic market. While applying factors by other relevant research studies dealing with the decision-making process of customers in non-European countries, the research examines factors characteristic for the Czech customers. Questionnaires and in-depth interviews as research methods are applied. Within the research, a new service quality instrument TARRQUAL was developed. The TARRQUAL was proved on a survey including 250 customers of freight forwarder Kühne+Nagel Czech Republic. As service quality measurement, TARRQUAL is supposed to be applied particularly in logistics business field. The project aims at providing input for empirical research in the field of service quality in container shipping, which is lacking in the Central and East European countries.
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Works for Wind Quintet and Associated Instrument
Durníková, Nela ; MAREŠ, Vlastimil (advisor) ; HLAVÁČ, Jiří (referee)
The theme of this thesis is Works for wind quintet and associated instrument.
The work professionally analyzes works by internationally known authors. Their works became the best-known and most-played compositions of the chamber repertoire, not only for wind instruments. The thesis also includes a comparison of works of the same instrumentation and a playlist for wind quintet and associated instrument.
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Marketing comunication
Sargsyan, Dianna ; Štůsek, Jaromír (advisor) ; Ladislav , Ladislav (referee)
This diploma thesis deals with marketing communication of the company Top Hotel Praha.
The theoretical part of the thesis is based on the literature research. In the beginning there is a description of what marketing means and what are its instruments, afterwards the thesis gives an idea about the various marketing communication instruments and everything connected with it. Marketing communication instruments include advertising, personal selling, direct marketing, public relations, sales promotion and on-line communication.
The practical part of the thesis describes the company briefly. The diploma thesis also analyses the marketing communication instruments used for the hotel in particular. Marketing communication instruments are examined through the knowledge of the hotel environment. At the end of the practical part of the thesis the author suggests forward steps for marketing communication for Top Hotel Praha as a result of the former findings in the thesis.
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Assessment of Selected Economic Instruments EU in Environmental Policy
Ševc, Pavel ; Spiesová, Daniela (advisor) ; Petra, Petra (referee)
The thesis dealing with the environmental policy on general level, e.g. define the basic terminology as policy of environment, it´s tools, and describe principals of environmental policy. The thesis evaluates ecological taxis and their implementation into Czech legislature, describing realization of tax reforms in Czech Republic and comparing the system with other countries of European Community. The text informs about different math models used in impact evaluation of economic tolls in the sphere of environmental policy. The impact of the selected tools on the state budget of the Czech Republic is analysed in the text. Ecological taxes (solid fuel tax, natural gas tax, other types of gas tax, and electricity tax) create chosen economic tool that is incorporated into Czech legislature. The analytical part of the thesis concerns on analyse and evaluation of the state budget income originated from ecological taxes in the period between 2008 and 2015. Further on the impact on ecological taxis on GDP in different countries of European Community is searched. How ecological taxes contribute to environmental protection is specified in the thesis as well.
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Post-project analysis of highway connection in Tábor - Soběslav corridor
Váňová, Lucie ; Martiš, Miroslav (advisor) ; Karel, Karel (referee)
Post-project analysis is a key instrument which verifies predictive ability of EIA process. It plays probably the most important role in the improvement of efficiency and usefulness of this process. The main objective of this thesis is the own analysis of the D3 highway connection Tábor - Soběslav and underline the importance of a prost-project monitoring in the sense of terrestrial construction.
Thesis is focused on the evaluation of the whole EIA process and verifies if and how the EIA conditions are fulfilled. The monitoring of water quality and appraisal of the present traffic situation in the examined area shows us the present state compared with the predictive ability of EIA process. In spite of a weak cooperation of involved subjects was confirmed how insignificant and small role plays the prost-project analysis in Czech Republic yet.
With setting up the secondary targets was achieved complex understanding and implementation of the post-project analysis.Results of this thesis could be used as methodical instrucitons for another post-project analysis with similar focus.
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Constitutional rights for a favorable environment and it´s enforcement in modern Czech Republic
Tauchmanová, Renata ; Kadlecová, Eva (advisor) ; Uhlík, Milan (referee)
The thesis provides the most comprehensive summary of the legal protection
of the environment in the Czech Republic from the perspective of the justice and it is application in the Czech judiciary. Especially in regards to laws on the protection
of the right to a favourable environment within the Constitution of the Czech Republic,
I have tried to concentrate on the jurisprudence of the Constitutional Court, as to the court, whose decisions are very crucial for the interpretation and further application of the law
to the favourable environment in the practice.
The goal of my thesis is to show the evolution of the legal / legislative environment
in the Czech Republic and to approach the practice of the international law, especially european law in the field of the environmental protection. The thesis outlines available trial impalements, which uses the czech judiciary in the field of the law for a favourable envi-ronment and also represents the rights and obligations of the czech citizens related to this topic.
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