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State Support of Domiciliary Services
Veverková, Lenka ; Průša, Ladislav (advisor) ; Pauerová, Hana (referee)
The title of my diploma paper is State Support of Domiciliary Services for the Elderly, in which I talk about domiciliary services as the main instrument for social inclusion In my diploma work, I focus on the main features that influence the provision of domiciliary social services for the elderly, in the light of current reforms, related, previously implemented reforms and the introduction of social services legislation from 2006,in valid wording. In my analysis of these elements, I evaluate the support of the state to analyse the accessibility and development of domiciliary social services in the region as an instrument for social inclusion.I focus on the competence and responsibilities of the individual providers, as the state, district, community and non-governmental, non-profit organisations in the field of social services.An important element in securing high quality services is their accessibility and therefore I concern myself with the circumstances and evaluation of the region's facilities.I further describe basic financial resources of the financial structure of social services, giving the specific example of the financial structure of social service providers in Prague 2's district council area. In the practical part of my work, I focus closely on an assessment of domiciliary social services...
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The Impact of the Grundtvig Programme on the Functioning of Further Education Institutions in the Czech Republic and on the services they provide
Těžká, Štěpána ; Pělucha, Martin (advisor) ; Kouřilová, Jana (referee)
The thesis evaluates the impact of the Grundtvig programme on Czech further education institutions in the medium term. The first part presents the concept of further education as a soft factor of regional development and also the applied research methods. The next section presents the Czech and European lifelong learning strategies and the programme is shown as a part of the Lifelong Learning Programme and as one of the financial instruments of the EU. The main part of the paper presents the analysis of the use of the Grundtvig programme by the Czech institutions and the impacts on them assessed by a questionnaire survey among supported institutions. The work identified a major impact on the organizations in the area of know-how transfer from abroad, while in the area of networking or creation of innovative outputs identified impacts were minimal.
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Modern marketing communication tools and their use of a particular online store
Jochimová, Natálie ; Pešek, Ondřej (advisor) ; Kajfoszová, Dorota (referee)
This Master´s thesis entitled Modern marketing communication tools and their use of a particular online store dedicated to modern methods of promotion on the Internet market of fashion in the Czech Republic, namely the largest of these deals ZOOT.cz. The aim of the work is based on quantitative and qualitative research to evaluate the use of modern tools of marketing communication in the example mentioned internet business when compared with other entities. The theoretical part of this thesis provides a definition of Internet marketing and the entire online environment, as well as a description of various marketing tools along with outlining their modern forms. In the practical part is to analyse these tools with an online shop ZOOT.cz. The main sources of data are the results of a survey from ZOOT called Fashion Report, data from Sklik to new service Retargeting about the effectiveness of its use, as well as the conclusions of individual and group interviews with employees of ZOOT or internal documents online stores on the effectiveness of individual used instruments. The results of these studies show that if companies use modern marketing communication tools, they are still more emphasis on the rapid inclusion of innovations into business activities, providing superior customer service, but also a form of monitoring advertisements for competitors.
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Analysis of market information systems for internet service providers
Šubr, Zdeněk ; Pavlíček, Luboš (advisor) ; Bruckner, Tomáš (referee)
This thesis deals with specialized information systems for internet service providers. The aim of thesis is to compare specific information system of company Dupeto s.r.o. with an-other external systems. The first part of the thesis deals with the theoretical foundations, which is followed by the analysis of a market of this systems. After making choice of which systems are the propriet ones, the thesis gives a detailed description of these sys-tems. In conclusion there is a recommendation for Dupeto s.r.o. which system is the best for this company. This recommendation was achieved by the means of a multi-criteria de-cision making. This thesis is so helpful mainly for this company but it is helpful for other internet service providers too because it contains the analysis of the systems from various point of views.
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Design of processes of business department in IT company and measuring their performance
Schütz, Martin ; Oškrdal, Václav (advisor) ; Bruckner, Tomáš (referee)
The thesis deals with design of new processes of business department in IT company which provides server hosting, web hosting and domain registration services. These processes come from identification and analysis of current processes and the theory of business department management. Key Performance Indicators (KPIs) were set for selected processes which can be used for managing the company as a whole. Models of processes were created due to EPC notation. New processes were designed to continuously create data in CRM information system providing evidential and information support necessary for business department management, including the possibility of measuring its performance. Processes also automatize often repetitive activities and provide relevant information to other affected business units within the company. Contribution of the thesis lies in results of analysis of current identified processes containing solution proposals of discovered problems and newly created process models. Both can be used as a pattern for optimization of current processes in already existing organization or for designing new process models in new organization in the same or similar field of business.
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Mapping the Possibilities of Dílny Tvořivosti Development
Dubnová, Jitka ; Vorlová, Marie (advisor) ; Roth, Martin (referee)
My bachelor's dissertation is mainly focused on mapping the possibilities of implementing activities in the field of employment support for handicapped people in the small region of Opočensko, which is situated in the Královéhradecký region. I analyze current needs of handicapped people expressed through other social and educational service providers and also the state of the local social service market. I map the state of community and strategic planning of the towns Dobruška, Nové Město nad Metují, Opočno and the Královéhradecký region. The summary of its present progress and outputs concerning mainly the state and planned development of social services is further used for more specific definition of the activity of Dílny Tvořivosti nonprofit organization branch in the small region and for framing a draft of a proposed project directly addressing the local situation. In this way I have reached, as I firmly believe, a qualified decision that Dílny tvořivosti can offer its present experience in the field of supporting integration of people threatened with social exclusion and contribute to the solution of current issues of the region in this field. But for setting up a branch of the organization in the small region and providing its services it is needed to obtain stable support of the local government as...
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Assistance of dignified life for the elderly - Social services in field
Tvrdíková, Lucie ; Kotrusová, Miriam (advisor) ; Čabanová, Bohumila (referee)
Diploma Thesis "Assistance of dignified life for the elderly - Social services in field" is focused on the field of social services for the elderly, which's main function is to enable seniors to remain as long as possible at home, despite difficulties with self-sufficiency and independence, leading to a better quality of life. Due to the aging of population and new trends in the way of care for the elderly, it was necessary to fundamentally change the way of this kind of care in the Czech Republic- the current requirements are quality of life, individual approach and subsidiarity. To create the background leading to providing quality services and care, there was the need to change the law. In 2007 came into force the Act 108/2006 Coll. on social services, which changed the setting of social services, their definitions, rights and responsibilities, funding, but also shifted the responsibility for providing services and quality control on the region, as well as for the availability of services. At the same time steps have been taken, which should support the market behaviour of service providers to achieve their accessibility, affordability and quality. The content of this work is to evaluate the Social Services Act in relation to European trends of care and assessment of the law, its applicability...
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The demanding character of Nursing Care in specialized pulmonary sanaroria
KLEINOVÁ, Irena
Pulmonary sanatoriums are facilities where efficient and useful therapy for patients suffering from respiratory diseases is provided. They use treatments including the methods of climatotherapy, drinking cures or inhalation therapies. Diseases such as asthma bronchiale, chronic obstructive pulmonary disease, various forms of pneumonia, lung cancer and also tuberculosis are cured here. Just the tuberculosis treatment regimen is so specific that the research part of this thesis is devoted mainly to this phenomenon. Currently, tuberculosis represents a large medical problem in our country. Although the number of cases in the last decade has decreased, today it remains a serious medical and social problem with a huge economic effect on the entire society. The epidemiological situation is deteriorating on the global scale. The main causes of this deterioration are AIDS, the influx of refugees and immigrants from various risky countries, an increase in adherence to drug abuse and failure to keep to treatment measures. According to the WHO, two billion people are infected with tuberculosis globally. The urgency of this topic is seen in the fact that despite all measures, over 3 million people die of this disease globally and 90% of this number die in developing countries. This thesis is focused on the importance of pulmonary sanatoriums and also on the mapping of intensity of nursing care in particular pulmonary sanatoriums. To a great extent, the thesis deals with the issue of the specific needs of patients and the method of providing nursing care. The thesis describes individual facilities in the Czech Republic and their importance. It also deals with the specifics of nursing care for individual pulmonary diseases and goes into detail about provision of care at isolated units for patients with tuberculosis. It also deals with the holistic approach to the patient and multicultural nursing. A great part of the thesis is devoted to the needs of patients, and changes in their role in the sanatorium. The objective of this master´s thesis was to outline the difficulty of nursing care in specialized pulmonary sanatoriums and find the specific needs of patients in these facilities. Another objective was to discover the role of the nurse in provision of care and outline differences between individual facilities. All these objectives have been performed. Four research questions were set at the beginning of the research. The first research question dealt with how nursing care in pulmonary facilities is provided. The second research question was focused on finding the specific needs of patients in these facilities. The third research question dealt with the role of the nurse in providing care for patients in specialized pulmonary sanatoriums. And the last research question focused on differences between the individual sanatoriums. The practical part of the thesis contains the results of qualitative research gathered on the basis of a semi-structured interview. Final interviews were recorded, transcribed and subsequently processed by the technique of open coding. The research file consisted of 6 nurses working in pulmonary sanatoriums and 5 patients hospitalized with tuberculosis. Based on the information acquired, the patients perceive isolation units as a very simple and depressing place, where they miss contacts with their closest. The stay in the isolation unit is a shock for them. Foreigners complain of the language barrier. Nurses regard the nursing care as very demanding. They must care for patients with various diagnoses and provide multicultural care with respect to the national and cultural specifics of patients. Based on the results found, an information brochure was created, and this can help as a source of information for hospitalized patients in sanatoriums. Furthermore, the results of this thesis will be presented to individual sanatoriums for the purpose of making changes related to their equipment.
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Marketing and communication strategy of Spotify streaming service
Petlach, Radim ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
The objective of this Masters`s Thesis is an analysis of marketing and communication strategy of Spotify, the music streaming service, and subsequent presentation of proposals and recommendation with the aim to improve existing strategy. The thesis consists of theoretical and practical part. In the theoretical part, basic terms such as marketing, marketing mix, marketing and communication strategy, are defined. In the practical part, streaming service Spotify, its marketing and communication mix and competitors analysis, are described. A substantial part of this thesis is own market research in a form of a survey. Findings and results derived from primary and secondary sources help the author to draw conclusions and provide recommendation for improvement of existing marketing and communication strategy of Spotify in the Czech Republic.
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