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	Media Image of Lobbying Before the Approval of a Material Proposal for the Lobbying Act Krus, Daniel ; Hejlová, Denisa (advisor) ; Shavit, Anna (referee) Detailed record
	Lobbying and it's regulation in Czech Republic Hujová, Anna ; Bašný, Adam (advisor) ; Vargovčíková, Jana (referee) The thesis "Lobbying and its regulation in the Czech Republic" deals with the theoretical and practical aspects of lobbying regulation. Its aim is to make a comprehensive and effective regulation of the campaign for the Czech Republic. It first examines basic terms: lobbying, lobbyists and public officials. It provides a theoretical overview of the lobbying regulation tools. The thesis describes two forms of regulation which are self-regulation and regulation by law. A separate chapter is devoted to demark lobbying from corruption. The following chapter provides an overview of lobbying regulation in the selected countries. This analysis shows the various options and approaches to lobbying regulations, which is reflected in adjustments to the individual states. In practice the use of rights and obligations for lobbyists, a lobbying group or both simultaneously. Attention is also given to attempts made to regulate lobbying in the Czech Republic. So far, however, none of them have been applied in practice. Based on findings from previous chapters and assessment of the state regulation of lobbying in the Czech Republic, there are suggested basic principles of regulation for this activity. The final chapter presents the outcome of the thesis and gives us a specific list of measures that are... Detailed record
	Lobbing a jeho uplatnění v rámci komerčních komunikací Hachlinec, Miroslav ; Postler, Milan (advisor) Diplomová práca Lobing a jeho uplatnenie v rámci komerčných komunikácií si kladie za cieľ analyzovať postavenie a vnímanie lobingu vo svete širokou aj odbornou verejnosťou. Práca je rozdelená na osem častí. Skladá sa z teoretickej časti doplnenej o analytické prvky a praktickej časti nasledovanej prípadovými štúdiami k danej problematike. Prvé kapitoly upresňujú odborové začlenenie lobingu do marketingových komunikácií a public relations. Ďalšia časť práce je venovaná špecifikám lobingu v Spojených štátoch a v Európskej únii. Nasledujú state venované pripravovanému zákonu o lobingu na Slovensku a prieskumu verejnej mienky v Českej republike. Posledné časti popisujú, ako sa lobing využíva v praxi. Praktickú časť dopĺňajú prípadové štúdie. Detailed record

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