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The psychological aspects of customer satisfaction in telecommunication services
Hassairi, Munír ; Rymeš, Milan (advisor) ; Michalík, David (referee)
1 Abstrakt: This thesis has focused on customer satisfaction. Mainly there are described the attributes that significantly influence the satisfaction. The research is based on service quality of mobile phone operators in Czech Republic. The first part describes the relevant theories in psychology field about satisfaction in different context - life satisfaction, job satisfaction and mainly customer satisfaction. There is mentioned the problem with definition inconsistency among authors and then is provided details about service quality theories and customer satisfaction attributes categorization. Finally there is chapter that concerns about the difference between derived and stated importance of attributes. The research object are the customers that use mobile phone services from three main operators in Czech Republic. The output is derived importance of the attributes which is calculated by multiply regression.
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Research on digital appointment scheduling in the hairdresser market
Penčev, Adam ; Oukropec, Jindřich (advisor) ; Hejlová, Denisa (referee)
Currently, digitalization permeates every aspect of our lives, and hairdressing is no exception. This bachelor thesis, first of its kind, focuses on the digitalization of the customer booking process in hairdressing salons in the Czech Republic. The aim of the thesis is to analyse the current state of digitalization in this sector, identify the main benefits and challenges associated with the implementation of digital booking systems, and suggest possible improvements to increase efficiency and customer satisfaction. The work combines quantitative and qualitative research methods, including descriptive statistics and in-depth interviews with key market participants. The results show that although the digitalization of booking is still in its early stages, it has the potential to significantly improve work organization, reduce the time required for reservations, and increase customer satisfaction. This thesis contributes to a better understanding of the benefits and barriers of digitalization in hairdressing and offers resources for business applications. Keywords digitalization, hairdressing, online booking, customer satisfaction, process efficiency
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Marketing Communication Mix of the Company
Petruchová, Denisa ; Stávková, Blažena (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with communication mix of company Sonnentor s.r.o. The main aim of the thesis is to extend current communication mix which should mainly attract new potential customers and improve current propagation. Theoretical solutions defined in the first part of thesis are followed by analytic part where current status of the company is described. The last part suggests changes and recommendations which should be oriented to improvement of customers satisfaction and future revenues.
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Customer Satisfaction and Proposals for its Improvement
Šivelová, Terezie ; Zapletalová, Pavla (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with a concept of arrangements designed to increase customer satisfaction of Pražírna, s.r.o. The first section describes the theoretical background. The following analytical section analyses activities of the company and its contemporary marketing mix. This section also contains an analysis of the corporation's background, marketing research and SWOT analysis. The last section suggests changes and recommendations for enhancement of customer satisfaction in the area of provided services and marketing communication.
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Propsal for an Improvement of Customer Satisfaction
Vítková, Markéta ; Bumberová, Veronika (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with the issue of customer satisfaction with services of providing internet access of Infos Art s.r.o. in Prostějov. The thesis is divided into three main parts. The first part of the thesis is focused on a theoretical basis. The second part of the thesis includes analysis of the company and then customer satisfaction survey. The last part of this thesis includes proposals to improve customer satisfaction.
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Propsal for an Improvement of Customer Satisfaction
Vítková, Markéta ; Bumberová, Veronika (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with the issue of customer satisfaction with services of providing internet access of Infos Art s.r.o. in Prostějov. The thesis is divided into three main parts. The first part of the thesis is focused on a theoretical basis. The second part of the thesis includes analysis of the company and then customer satisfaction survey. The last part of this thesis includes proposals to improve customer satisfaction.
|
|
|
Marketing Communication Mix of the Company
Petruchová, Denisa ; Stávková, Blažena (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with communication mix of company Sonnentor s.r.o. The main aim of the thesis is to extend current communication mix which should mainly attract new potential customers and improve current propagation. Theoretical solutions defined in the first part of thesis are followed by analytic part where current status of the company is described. The last part suggests changes and recommendations which should be oriented to improvement of customers satisfaction and future revenues.
|
|
|
Customer Satisfaction and Proposals for its Improvement
Šivelová, Terezie ; Zapletalová, Pavla (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with a concept of arrangements designed to increase customer satisfaction of Pražírna, s.r.o. The first section describes the theoretical background. The following analytical section analyses activities of the company and its contemporary marketing mix. This section also contains an analysis of the corporation's background, marketing research and SWOT analysis. The last section suggests changes and recommendations for enhancement of customer satisfaction in the area of provided services and marketing communication.
|
|
|
The psychological aspects of customer satisfaction in telecommunication services
Hassairi, Munír ; Rymeš, Milan (advisor) ; Michalík, David (referee)
1 Abstrakt: This thesis has focused on customer satisfaction. Mainly there are described the attributes that significantly influence the satisfaction. The research is based on service quality of mobile phone operators in Czech Republic. The first part describes the relevant theories in psychology field about satisfaction in different context - life satisfaction, job satisfaction and mainly customer satisfaction. There is mentioned the problem with definition inconsistency among authors and then is provided details about service quality theories and customer satisfaction attributes categorization. Finally there is chapter that concerns about the difference between derived and stated importance of attributes. The research object are the customers that use mobile phone services from three main operators in Czech Republic. The output is derived importance of the attributes which is calculated by multiply regression.
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