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Czech National Award for Quality
Dočekal, Martin ; Musil, Martin (referee) ; Fiala, Alois (advisor)
This bachelor thesis deals with the subject of the Czech National Quality Award. It introduces the nature of the award and its influence on the organizations. The thesis is divided into two main parts. The first section examines the factual information concerning the Czech National Quality Award. It describes its history from the beginnings to these days. The second part provides the reflection on the impact of the Award on the winning organization, on its employees, and its position in the Czech and international markets.
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Political aspects of the war of 1812
Škývara, Josef ; Stracený, Josef (advisor) ; Pokorný, Jiří (referee)
The war in 1812 is sometimes referred to as the Second War of Independence.This war was overshadowed by the Napoleonic Wars. The war was caused as a result of restrictions of the American trades. Another cause of this conflict was the tension on the border between Canada and the United States. The Americans accused the British to support the Indians in their attacks on US settlements. If the United States could bear the partial trade restrictions until the end of the Napoleonic wars, the war would never have occurred. The war lasted three years and had no winners or losers. Keywords War, independence, trade, Indians, winner, loser
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Athletes and Heroes - construction and evolution of Czech olympic medalist image
Houzar, Petr ; Šoltys, Otakar (advisor) ; Jirák, Jan (referee)
The diploma thesis "Athletes as heroes - construction and evolution of Czech olympic medalist image" deals with media construction of olympic Winter image and its following trasformation into national hero myth. It approaches the topic from the perspective of semiotic analysis. It informs about the key concepts of semiotics and media studies like visual communication, sign, code, myth, social construction of reality, representation and stereotype. These concepts are consequently used as tools for the analysis of photos (thein legends) and headlines in daily press. The text shows on the case of six olympic winners (between years 1998 - 2008) how Czech daily press dealt and built individual stories a basic archetypes. In its first part it offers basic theoretical frame serving to understand the hero image as the social construct. Athlete with his win attracts new - medial constructed - identity. In the second part text tries to analyse media contents that deal with athetes images immediate after their olympic victory. It arrives to following conclusions: media have a tendency to produce the stories od victory, that are gender unequal and stereotyped. And finally, text show us individual images, their basic signs and confrontation, that signifies very similar narrative pracices and zero progress in time.
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Political aspects of the war of 1812
Škývara, Josef ; Stracený, Josef (advisor) ; Pokorný, Jiří (referee)
The war in 1812 is sometimes referred to as the Second War of Independence.This war was overshadowed by the Napoleonic Wars. The war was caused as a result of restrictions of the American trades. Another cause of this conflict was the tension on the border between Canada and the United States. The Americans accused the British to support the Indians in their attacks on US settlements. If the United States could bear the partial trade restrictions until the end of the Napoleonic wars, the war would never have occurred. The war lasted three years and had no winners or losers. Keywords War, independence, trade, Indians, winner, loser
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Czech National Award for Quality
Dočekal, Martin ; Musil, Martin (referee) ; Fiala, Alois (advisor)
This bachelor thesis deals with the subject of the Czech National Quality Award. It introduces the nature of the award and its influence on the organizations. The thesis is divided into two main parts. The first section examines the factual information concerning the Czech National Quality Award. It describes its history from the beginnings to these days. The second part provides the reflection on the impact of the Award on the winning organization, on its employees, and its position in the Czech and international markets.
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