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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Pictureof world cup in white water slalomkayaking organized from june 2010in chosen Czech newspapers
 Stach, Daniel ; Köpplová, Barbara (advisor) ; Zamazal, Ondřej (referee)
This thesis focuses on analysis of media image of World Cup races in whitewater slalom kayaking that were organised in Prague-Troja in 2010, 2011 and 2012. Chosen media are MF DNES, Pravo and Sport. The aim of the thesis is to describe media image of the aforementioned events in the chosen media by using quantitative analysis and to define changes among the years. Analysis is concentrated on number of articles and amount of space that was given by the media as well as on forms and topics that appeared repetitively. Also published photos are part of the research. Photos are described according to quantity their published number, given amount of space and personality that has been chosen as an object for the photo. Particular personalities are identified in published articles and interviews too. In the first part of the thesis there are defined theoretical concepts such as media image creation, agenda setting and news values. In the second part there are described chosen media from the perspective of their ownership, characteristics of readers and its supplements. In addition the method of research is described in the second part too.
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Marketing and PR strategy for University Sports Club Prague
 Stach, Daniel ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
This thesis disserts on marketing and PR activities of sport club of whiterwater slalom kayaking "University Sports Club Prague" (USK Praha). Current situation is analyzed and a new communication strategy is made. Kinds of marketing and marketing in general are described in the theoretical part. The theoretical part includes also description of forms of marketing and commercial communications. Practical part is opened by introduction of USK Praha and an analysis of current situation. New communication strategy is created step by step in the sixth chapter. The very last chapter is the most important, because there is mentioned every single step and there is always explained why it is necessary to realize it. All activities are set in a time frame.
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