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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Startup development methodologies, comparison and application, evaluation of acquisition and activation of customers using web analytics tools
 Myšík, Pavel ; Matuštík, Ondřej (advisor) ; Smutný, Zdeněk (referee)
The thesis deals with the issue of startups and methodologies of their development. Main aim is to explain chosen approaches to development of startup, compare them and then retrospectively use them in an e-shop selling clothes, determine mistakes of past development in relation to the methodologies and evaluate their suitability for specific business of specific product (clothes) distribution in the Czech Republic. Another equally important aim is to assess the effectiveness of acquisition and activation of customers of the e-shop using web analytics tools and evaluate behavior of visitors.
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Recommendations on online sales increase of The Royal Mint products
 Nemcová, Miroslava ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
This thesis deals with The Royal Mint and it's online strategy. Using web analytics tools and usability testing it analyzes a current state of website and e-shop of the company. From the obtained figures about visits of the website, keywords, conversion rate, traffic sources and others, the customers' behavior is analyzed and subsequent conversion rate and user friendliness-raising measures are evaluated. The thesis summarizes recommendations resulting from the carried analyses in order to increase the online sales, bring new customers online and increase the loyalty of the existing ones.
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