National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing Mix of a New Product Entering the Market
Kozáková, Veronika ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
The object of this thesis is problematics of marketing mix with focus mainly on marketing communication for board game which will enter the market. Thesis is divided into three parts where theoretical bases from given field are described, current situation is being analysed and adequate recommendations are given based on the analysis.
Marketing Mix of a New Product Entering the Market
Kozáková, Veronika ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
The object of this thesis is problematics of marketing mix with focus mainly on marketing communication for board game which will enter the market. Thesis is divided into three parts where theoretical bases from given field are described, current situation is being analysed and adequate recommendations are given based on the analysis.

Interested in being notified about new results for this query?
Subscribe to the RSS feed.