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National Repository of Grey Literature

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	Branding Strategy of Company for the Czech Market Entry Šoukal, Michal ; Hoffmann, Přemysl (referee) ; Zich, Robert (advisor) Diplomová práce je zaměřena vstupní strategii značky Virtika na český trh. Za účelem dosažení tohoto cíle author zkoumal literaturu zaměřenou na metodiku značky od Ko Floora a koncept Brand Prizm. V analytické části byly provedeny analýzy prostředí Českého trhu, analýza odvětví, klíčových konkurentů a vnímání značky zakazníky. Tyto analýzy pomohly autorovi identifikova budoucí pozici značky na Českém trhu. Na základě výsledků analýz, autor vytvořil návrh řešení vstupní strategie značky and zvýšení její konkurence schopnosti na Českém trhu. Detailed record
	Branding Strategy of Company for the Czech Market Entry Šoukal, Michal ; Hoffmann, Přemysl (referee) ; Zich, Robert (advisor) Diplomová práce je zaměřena vstupní strategii značky Virtika na český trh. Za účelem dosažení tohoto cíle author zkoumal literaturu zaměřenou na metodiku značky od Ko Floora a koncept Brand Prizm. V analytické části byly provedeny analýzy prostředí Českého trhu, analýza odvětví, klíčových konkurentů a vnímání značky zakazníky. Tyto analýzy pomohly autorovi identifikova budoucí pozici značky na Českém trhu. Na základě výsledků analýz, autor vytvořil návrh řešení vstupní strategie značky and zvýšení její konkurence schopnosti na Českém trhu. Detailed record
	The Possibilities of Entering the Chinese ICT market Hovad, Martin ; Málková, Helena (advisor) ; Koubský, Petr (referee) Práce se zabývá možnostmi vstupu na čínský trh informačních a komunikačních technologií. Definuje a popisuje jednotlivé formy vstupu a zabývá se vstupní strategií. V práci jsou obsaženy obchodní příležitosti na tomto trhu a případové studie firem, které na trh vstoupily nebo chtějí vstoupit. Detailed record

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