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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Proposal for Framework of Strategic Brand Development
 Bakala, Jan ; Ulč, Jakub (referee) ; Zich, Robert (advisor)
This diploma thesis is focused on a proposal of strategic brand development framework for a new product line entering the Czech market by Brno-based company Grig a.s. The company plans to target a new customer segment for which the existing brand is not suitable. It therefore needs to create a strategic brand development framework that will prepare the right conditions for the successful implementation of the plan. The theoretical part presents the relevant theoretical background, the analytical part presents the research and analysis needed for the actual proposal of the strategic brand development framework, which is included in the proposal part of the thesis.
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Analysis of the Czech business environment from the perspective of small and medium-sized French companies
 Ročková, Simona ; Gullová, Soňa (advisor) ; Klosová, Anna (referee)
The thesis deals with evaluation of czech entrepreneurial environment from the point of view of french small and middle sized companies doing business in selected sectors by author which entered or tried to enter to the market. It analyzes the development of companies on the czech market from the first contacts to the final establishment. On the basis of experience of these companies the thesis evaluates strong and weak points of the czech entrepreneurial environment. It gives recommendations to french companies which think of entering the czech market and don't know what to expect from it.
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