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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Application of political marketing in the parliamentary elections in Slovakia
 Komorová, Michaela ; Boučková, Jana (advisor) ; Pešek, Ondřej (referee)
The thesis analyses election campaigns of successful parties by Lees-Marshment model. According to five basic aspects - election research, political product, implementation of product, adjustment of product and communication - the work aims to prove or disprove the hypothesis, that more market oriented political party tends to gain more political profit. Furthermore, the thesis describes financing of political parties and several negative campaigns connected to chosen parliamentary election. Thanks to questionnaire market research the work aims to analyse the factors of influence on decision-making of the first-time voters.
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The Early Parliamentary Elections in Slovakia 2012
 Havran, Adam ; Dvořáková, Vladimíra (advisor) ; Reschová, Jana (referee)
This thesis deals with the early parliamentary elections in Slovakia in 2012. It analyzes the profile of individual elements of the electoral system and their impact on the overall form of the outputs of the electoral process.The second part deals with the development of party and electoral system since 1989, taking into account the period of the government of Vladimir Meciar. The final section focuses on the period of government Iveta Radičová and its collapse as a reason for early parliamentary elections. The final section focuses on the period of government of Iveta Radičová's cabinet and its collapse as a reason for early parliamentary elections. I am also analyzing the campaign and election programs of chosen parties. Finally, I am presenting the results of the elections themselves and looking for the cause of victory of the SMER party.
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