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National Repository of Grey Literature

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Utilization of Marketing Tools to Increase Conversion and Customer Satisfaction Potužníková, Pavlína ; Král, Jiří (referee) ; Mráček, Pavel (advisor) Diploma thesis is dedicated to utilization of marketing tools to increase conversion and customer satisfaction in the company Branding Manual s.r.o., which deals with graphic design and information technology. Through the analytical approach are evaluated advantages and weaknesses of the company. On the basis of these facts were proposed and calculated the improvements. Detailed record

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