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Trust in media: an analysis of the determinants of perceived media credibility
Smetanová, Kateřina ; Jirák, Jan (advisor) ; Cebe, Jan (referee)
This diploma thesis "Důvěra v média: analýza determinantů vnímané důvěryhodnosti médií" deals with the issue of trust in the media among the population aged 20-30. This age group is defined based on developmental psychology as young or early adulthood. The diploma thesis asks how members of the selected target group trust the given media and what this perceived trustworthiness is conditioned by. The diploma thesis is divided into a theoretical and an analytical part. In its introduction, the theoretical part deals with the central topic of this diploma thesis, which is trust in the media. There is also focus on a interdisciplinary links (trust studies), approaches to research on trust in the media, characteristics and results of trust research in the Czech Republic. It also deals with the definition of the concept of trust, its functions in society and its concept in various fields such as sociology, political science, psychology and anthropology. At the end, the theoretical part offers the necessary anchoring of the topic from the point of view of media theory by means of the definition of the function and effects of the media on society and the dual broadcasting system. The analytical part first describes the research methodology, then offers the interpretation of the results of the...
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Trust construction in media discourse
Žáček, Jan ; Jirák, Jan (advisor) ; Nečas, Vlastimil (referee)
Public trust in the social system and media is falling. Media transformation, new media and social networks point to developments in postmodern societies which have accelerated trust erosion. Fragmentarization and social inequality fundamentally influence the order of today's world, even through the media. I focus in this work on how the trust or distrust in media and media discourse is constructed, what the relationship is between media and trust, how they intertwine and interact with each other. I describe the trust concept from its past history to the present, its meaning and principles of construction in media discourse. I highlight in a case study a concrete mediation of (dis)trust and its construction in the media coverage of the Czech alternative website Parlamentí listy as well as the topic of disinformation in the mainstream media. Based on this analysis, I also describe which social products the mistrust mediation brings and what the future development looks like. I also focus on social inequality as a significant cause of trust erosion, confidence in the media and also ontological security.
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