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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Analysis and design of data services for customers on the basis of available data sources in the enterprise. (Vodafone company)
 Brdjar, Jaroslav ; Pour, Jan (advisor) ; Machander, Aleš Machander (referee)
This thesis is concerned with analysis of the mobile operators in the Czech Republic. Introduction part of thesis is devoted to the explanation of the key indicators which are used by mobile operators to analyze the rate of customer churn, or average revenue per user, or the customer value. Very importat is also a comparison of price consumption baskets in the Czech Republic with the other countries. The situation has changed dramatically offering unlimited tariffs in the already fully saturated market. In the practical part of this thesis I have focused on a detailed analysis of customers data in Vodafone company a I have reviewed the current offer of affordable tariffs and data services. I tried to implement new tariffs based on a real information of all customers - individuals over a period of 3 months. The aim of the thesis is to propose tariffs and services for customers, which would maintain the current customer base or which would increase the base slightly.
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Buyer decision process in choice of mobile phone operator
 Grinová, Renáta ; Zamazalová, Marcela (advisor)
The aim of this diploma thesis is to analyze a buyer decision process of consumers in choice of mobile phone operator with a focus on individual. The diploma thesis is divided in six parts. The first and second parts focus on theory of marketing of services with an emphasis on services of mobile operators followed by consumer behavior. Next part covers problems of mobile phone operator's market. Next key part is buyer decision process of consumers in choice of mobile phone operator based on secondary (agency) data and based on results from analysis of a questionnaire. A summary of acquired results is compared to all phases of buyer decision process in sixth part. Comparing of results for picked customer segment with actual offer of mobile operators in Czech Republic is at the end of this thesis.
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