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Význam eventu pro poskytovatele služeb v destinaci cestovního ruchu Slovácko
Píšťková, Hana
Píšťková, H. Importance of the event for the service providers in the tourism destination Slovácko. Bachelor thesis. Brno: Mendel University, 2023. The main goal of this thesis is to identify impacts of event Slovácké slavnosti vína a otevřených památek on service providers in the tourism destination Slovácko and to propose measures leading to support positive and eliminate negative impacts of the event in the tourism destination. First part contains theoretical ba-sis, which are necessary to understand the theme of the bachelor thesis. In the result part can be found topics from the theoretical basis but focused on the spe-cific problematic of the thesis. To reach the goal, the answers from the survey and a deep interview were used. Based on these answers, thesis includes proposals and recommendations for better conditions not only for the service providers, but also for the visitors of the destination.
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Rozvoj cestovního ruchu v turistické oblasti Podhostýnsko
Kundrátová, Michaela
Kundrátová, M. Development of tourism in the Podhostýnsko tourist area. Bachelor thesis. Brno: Mendel University in Brno, 2023. The bachelor thesis is focused on the development of tourism in the tourist area of Podhostýnsko. In the first part of the thesis a literature search is prepared, which describes and explains all the concepts related to the issue. The analytical part then focuses on the description of the Podhostýnsko region and the analysis of the external and internal environment. The work also includes a questionnaire survey focused on the motivation and satisfaction of visitors in the area. In addition, interviews with accommodation establishments about tourists are obtained. Based on the findings on the current state of tourism, a proposal for its improvement was developed.
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Perception of tourism by residents of the tourist area Písecko - Blatensko
KECLÍKOVÁ, Klára
This thesis deals with the perception of tourism by residents in the tourist area of Písecko - Blatensko. The aim of the thesis is to analyse the perception and relationship of tourism by residents in this tourist area. The theoretical part contributes to the approach and understanding of this issue. The opinions of the residents were obtained through a questionnaire investigation. The results were subsequently used in the development of recommendations. It serves to evaluate and reflect on the satisfaction of residents in the tourist area of Písecko-Blatensko. Furthermore, the results are used to create a custom proposal that will help to develop the destination from the perspective of the local residents.
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Management of tourism development in the South Bohemian Region
NOVOTNÁ, Jana
This diploma thesis is focused on the current state of management and organization of tourism in the South Bohemian region and on finding the current offer of tourism products in the context of the development of destination management and marketing. The theoretical part defines the applied theory, related to the solved topic. Primary data was obtained from managed interviews with product managers of South Bohemian tourist areas and from an interview with the director of the South Bohemian Tourism Authority. Secondary data was drawn from websites of individual tourist areas, from www.jiznicechy.cz and from many prospectuses. In the practical part, the tourism management organization applied in the Czech Republic was compared with the organization in selected foreign destinations. As well as an analysis of individual tourist areas was carried out. On the basis of the conducted analyzes and primary research, measures and recommendations were proposed to support the development of destination management and increase the competitiveness of the South Bohemian Region.
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Profile of visitors of the Toulava touristic region
PLZÁKOVÁ, Aneta
This bachelor thesis focuses on tourist area Toulava which arose three years ago. It mentions the history of Toulava which was created as a combination of beautiful nature and interesting tourist sites. It analyses what visitors always do here and popular tourist sites. The first part focuses on literature. The practical part of the work introduces two researches which were done during the summer season in 2013 and through the summer in 2015. The goal was to get a general visitor profile of Toulava. Tourist from this region filled in the questionnaires relating to this area, which were placed at various tourist spots. The work concludes that the visitors profile is still the same and tries to suggest a new product for gaining the interest of potential tourist.
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Product Innovation of Častoboř resort in tourist area Střední Čechy - jihovýchod
VOKROUHLÍK, Vojtěch
The purpose of this work was to specify services offered in an examined tourist area and an analysis of recent product of leisure facility of Častoboř. Than a comparison with similar facilities took place. Subsequently, a few suggestions about further development of the services offered were made, based on results of the analysis mentioned above. I gained not only from secondary sources, but also use of interviews with supervisor and owner of leisure facility.
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The analysis of the offer of tourism products in the selected region
Mitáčková, Alena ; Petrů, Zdenka (advisor) ; Indrová, Jarmila (referee)
The aim of the thesis is to summarize and valorize the offer of tourism products in the region Zlín. The introductory part of the thesis judges the tourism of the region as a whole. It describes the statistical data of the tourism, the main projects of the tourism and the main tourist attractions of the region. The main part of the thesis consists of the analysis of the tourist offer. Tourist attractions and products of tourism are described separately for each tourist area and they are divided into different categories. Accommodation and additional services are rated as well. The conclusion of the thesis includes the comparison of the areas, SWAT analysis of the region as a whole and a draft of new tourism products.
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