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Opportunities for Implementing Multisensory In-store Marketing, Demostrated by Apple In-store Communication
Lišková, Iva ; Jesenský, Daniel (advisor) ; Koudelková, Petra (referee)
The Bachelor's thesis entitled "Opportunities for Implementing Multisensory In-store Marketing, Demonstrated by Apple In-store Communication" addresses the marketing possibilities for including all of our senses in a retail store experience. It illustrates those marketing possibilities with current examples of Apple in-store communication. The first theoretical part defines in-store marketing communication, its terminology, provides information about multi sensory marketing and subsequently analyzes each of our senses with the potential for their in-store implementation. In the second part of the theses, theoretical knowledge is used from the first part to describe in-store marketing communication at branded Apple stores, as well as at premium resellers that are found in the Czech Republic, such as iStyle, iSetos, and iWorld. Information about branded Apple stores is gained from literature and on-line sources. Information about premium resellers comes from my own observation and interviews with their employees. The main focus is on the description of the current situation, comparisons and finding new opportunities to implement our senses at in-store marketing communication at Apple stores and their premium resellers.
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Still life
Svačinková, Alena ; Hůla, Zdenek (advisor) ; Uhl Skřivanová, Věra (referee)
The bachelor thesis deals with meaning of objects in our society. This thesis is divided into three parts - practical, didactic and pictorial part. The theoretical part examines an ordinary and necessary subject, subject as a bearer of meaning and a subject as a protective and ritual thing. I am simultaneously reffering to consumerism and sensitive understanding of the subject as a value in today's society. I compare the tools of the past with a mobile phone. The teoretical part is followed by the didactic part, which is composed of three artistic lectures I have given. Me and children discussed the following topics: Painted still life, Shop window and The box with my stuff. The pictorial part focuses on everyday objects. I have created the cycle of twelve still lifes. Each still life coresponds to one particular person, who is close to me, and symbolize their important things.
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Dialogue with a landscape
Lojková, Ester ; Velíšek, Martin (advisor) ; Sedlák, Michal (referee)
In my thesis I deal with other views of the countryside. I try to outline the various aspects. I deal with aspects of historical, religious and artistic. It is about finding ones own place in the landscape. About finding herself through travel, journey. About the perception of the landscape. About the memory of the landscape. As it gradually reveals. It is hidden in its elements, such as rocks, water, trees and others.About he restoration of the basic things, perception, a phenomenon prior to creation itself, such as painting, body art or action art. Than I try to convert these elements into the work in he school - the proposed art lines.
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Stereognosis assessment in the hands area of physiotherapy students.
Dlasková, Lucie ; Nováková, Tereza (advisor) ; Maršáková, Kateřina (referee)
Title: Stereognosis assessment in the hands area of physiotherapy students. Objectives of work: The main objective of this dissertation is an evaluation of stereognosis functions of hands and also the influence from the practise of palpation skills on the stereognosis at a group of thirty physiotherapy students from the first-year bachelor's degree during two measurements at an interval of six months. Next aim is to compare results of these measurements and to evaluate potential changes. Methods: This dissertation work was made by form of clinical study. The evaluation criterion was time and perfection in performed tests. For the assessment of hand stereognosis at the research group were used 4 simple tests without using sight: test by Petrie - sort the balls by size, to recognise a foam made letters and to determine the roughness of sandpaper. Results: The results show that during the study of physiotherapy at students there has been a slight development in the stereognosis functions. The influence of somatosensory learning during the six months period helped to reduce the number of errors which have been made by probands while taking the assigned tests. Results indicate that regular and careful practise of palpation ability has a particular influence for development and improvement of...
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Sensory integration approach in paediatrics
Kordíková, Eliška ; Hyttichová, Zdenka (advisor) ; Zounková, Irena (referee)
The thesis describes the approach of sensory integration of Jean Ayres, summarizes a basic neuroanatomy knowledge related to this approach and deals with sensory processing disorder, their diagnosis and therapy. There is a case study in the thesis containing an examination, assessment and the suggestion of therapy according to the approach of sensory integration theory. The sensory processing disorders are functional disorders of perception, filtering and organizing of stimulus coming from sensory systems. On this basis the sensory modulation processing and sensory discrimination disorder in different sensory system occur or sensory - based motor disorder can occur too. Sensory processing disorders may occur simultaneously with another diagnosis, for example the Down syndrom, syndrom ADHD. We create diagnosis from history, clinical observation and tests and from standardized tests. The therapy uses a number of different tools and special equipped rooms to provide adequate sensory stimulation, especially for vestibular, touch and proprioception. The approach of sensory integration is a part of integrated look at an individual and his problems and it is a part of the whole rehabilitation too.
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A Tool for Presenting Videos and Other Content on a Touchscreen
Zapletal, Libor ; Beran, Vítězslav (referee) ; Herout, Adam (advisor)
This bachelor thesis describes the development of application for Windows using WPF focused on presenting videos using touch. The application is very easy to use and its main purpose is to facilitate the users to select the content that interests them. This thesis describes the main features of WPF, analysis of competing solutions, application design and its implementation. Furthermore, this thesis describes various problems during development. At the end of the thesis are evaluated the resultings of solution, its further development and testing method.
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Contacts
MORAVCOVÁ, Soňa
This diploma is devided into two major parts. Theoretical and practical. In the theoretical part I consider the meaning of touch which is ambiguouse. Fist of all it should express, by the form of art, our desire and necessity to establish into relationship with another human-being, get in touch and get to know each other. By the time of working at this cycle my form is beginning to change. Touch doesn´t only express relationship but they´re also recording my touching, getting to know myself. The practical part of my thesis focus on production figures. It consists of a cycle of paintings, fiberboard of various sizes made by acrylic technique. These paintings capture directly human bodies in positions of touching, proximity, delay. They capture the joy in positions of direct touch againts deprivation when a person is deprived of contact with another person. The starting point of this thesis is personality and emocionality.
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"Extended-care of midwife in giving infants a massage on Puerperium Depertment of Strakonice Hospital and infants at home."
VAČKÁŘOVÁ, Iva
In my thesis, I focused at providing massages to neonates at the Puerperium Department of Nemocnice Strakonice, a.s., and to infants at home. My intention was to acquaint mothers with massages during the first days after birth and to teach them the massage technique. The knowledge gained can be used to improve care for children in domestic environment. The thesis used a combination of quantitative and qualitative research. The data collection made use of an anonymous survey, an electronic survey and non-standardized interviews. Six objectives were defined. Objective 1: To survey whether the received information is profitable for mothers. Objective 2: To survey whether mothers are interested in giving a massage to their infants in the post partum. Objective 3: To map the expected benefits of physiological massages for infants as viewed by their mothers. Objective 4: To map mothers? interest in continuing child massages at home. Objective 5: To map the real benefits of child massage in home environment as viewed by the mothers. Objective 6: To teach mothers massage procedures. All the objectives were met. On the basis of the objectives, five hypotheses (H) and two research questions (VO) were identified. H1: The received information is profitable for the mothers, the hypothesis was vindicated, 96 % of the mothers found the received information profitable. H2: Mothers are interested in giving a massage in the postpartum ward, the hypothesis was not vindicated, 11 % of the mothers were interested in massaging their infants while hospitalized. H3: From the mothers?? point of view, the most estimated benefit of massaging their physiological new-borns was evoking relaxation and comfort, the hypothesis was vindicated, 94 % of the mothers mentioned that the most estimated benefit is evoking relaxation and comfort of their infants. H4: Mothers are also interested in performing massages at home; the hypothesis was confirmed ? 54 % of the mothers perform massages at home. H5: As viewed by the mothers, the biggest benefit of child massages at home is to induce relaxation and well-being; the hypothesis was confirmed ? 84 % of the mothers said the biggest benefit of child massages at home achieved was to induce relaxation and well being of their children. VO1: How do mothers perform child massages at home? Mothers who give massages to their babies at home mostly comply with proper procedure and technique of massages. Hypothesis 1 was defined for the research question: The demonstration of massage procedure to mothers in the maternity hospital was sufficient for proper massages performed at home. VO2: What are the benefits of massage as viewed by the mothers? The mother sees the benefits of massages mainly for their children to whom massages bring positive effects both physically and mentally. This is a great benefit for the mothers themselves. Hypothesis 2 was defined for the research question: The mothers are happy to get acquainted with new developments in the care of their children if they can see positive results in the satisfaction of their children. Findings from the research could be used to improve care for neonates not only at the Puerperium Department of Nemocnice Strakonice, a.s. but also in other health facilities where the clients come first and where the staff is willing to introduce any changes to the existing care. The results of the research could also attract considerable attention of private midwives who come into contact with mothers during pregnancy and give them the first and sometimes the most important information in the care of the baby.
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