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Company spokesperson
RAFFLOVÁ, Veronika
The bachelor thesis deals with the issue of the work of the company spokesperson. This thesis aim is to compare the theoretical knowledge of this position with the spokesperson´s practice and evaluation of the current level of the speaker in a medium-sized company. The theoretical part is devoted to the characteristics of spokespersons, their educational opportunities, and their communication with the media and the public. It also deals with legislation that limits their work and organizations that associate spokesman and other PR workers. The practical part describes the working day of the spokesperson in the company. A controlled interview and a questionnaire identified problems that speakers can expect in practice and suggestions for their solutions were found. The thesis is also focused on applying spokespersons into the labor market. Results describing the current state of their education in PR and communication with stakeholders are evaluated which leads to recommending solutions for improving these factors.
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Communication strategies of the Family brewery BERNARD a.s.
Barjaková, Martina ; Halík, Jaroslav (advisor) ; Balnohová, Jana (referee)
This thesis is about communication strategies of the Family brewery BERNARD a.s. It is focused on the communication of the brewery with its clients in the Czech Republic and also abroad. The first chapter serves as a theoretical basis for the next parts. It describes beer, its characteristics and types, the Czech beer market and the position of the aforementioned brewery on the market. The second chapter is dedicated to a description of major communication tools used by the brewery. The last part analyses these tools and proposes some new communication models for the company. This thesis could inspire the brewery and eventually some other companies to improve their communication strategies in order to reach their targets within a shorter period of time.
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Managerial Communication in the selected company
UREŠOVÁ, Nikola
The presented bachelar paper is concerned Managerial Communication in the selected company. I focused on in-house communication. The paper is divided into two parts on Theoretical part and Practical part. In the Theoretical part I worked through selected literature review of literature focused on the based concepts of communication. In the Practical part I choose midsized company. Through unstructured interview and questionnaire research I make a suggestion non-binding recommendations for changes in the in-house communication.
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Multicultural team management in DHL Information Services (Europe) s.r.o.
Satrapa, Tomáš ; Křečková Kroupová, Zuzana (advisor) ; Chylíková, Hana (referee)
The goal of the master thesis is to determine possibilities of improving of management of multicultural teams in the Service Desk department in DHL Information Services (Europe) s. r. o. The teoretical part of the thesis involves concepts of team, team development, team management practices and team communication. The practical part of the thesis focuses on verification of hypotheses through structured interviews with manager of multicultural teams in the department of Service Desk and with particular team leaders.
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Internal communication in the Holding PNS
Hradecká, Lucie ; Dvořáková, Zuzana (advisor) ; Kleibl, Jiří (referee)
This thesis is devoted to internal communications in the holding company PNS. The theoretical part is focused on explaining concepts: communication, internal communication and its tools, methods and barriers. The practical part is focused on the holding PNS and through an anonymous survey analyzes the internal communication and employee views on methods of communication. Based on the results obtained from the survey then evaluate the use of communication tools, efficiency of communication tools and employee satisfaction. The conclusion summarizes the results and proposed some recommendations that could lead to improving the current level of internal communication in the company.
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