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Company Communication Strategy
Uherková, Marie ; MSc, Peter Marcely (referee) ; Schüller, David (advisor)
Mater thesis deals with online marketing and optimization of marketing communication strategy for online job board specialised on remote jobs. The practical part based on theory and analyses of competitors and macro/micro environmental factors focus on short term marketing campaign. This campaign tests reaching the main goal of the strategy by evaluating operative goals. After evaluation of the campaign, there is optimized marketing communication strategy plan.
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Company Communication Strategy
Uherková, Marie ; MSc, Peter Marcely (referee) ; Schüller, David (advisor)
Mater thesis deals with online marketing and optimization of marketing communication strategy for online job board specialised on remote jobs. The practical part based on theory and analyses of competitors and macro/micro environmental factors focus on short term marketing campaign. This campaign tests reaching the main goal of the strategy by evaluating operative goals. After evaluation of the campaign, there is optimized marketing communication strategy plan.
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Právne aspekty reklamy na internete
Sopková, Katarína
Sopková, K. Legal aspects of internet advertising. Bachelor thesis. Brno: Mendel University, 2015. This thesis will examine the legal aspects of internet advertisement. Bachelor the-sis is divided into two parts. The first part is theoretical, the second one is practi-cal. The first part defines terms that appears in thesis, for example advertising, regulation of advertising, unfair competition, etc. What is really important in this part of thesis is describing Google's AdWords ad system. The second part deals mostly with economic and legal section of Google AdWords. Problems with social networks are part of this thesis too.
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Internet advertising as a marketing tool
Šolín, Petr ; Krsek, Libor (advisor) ; Horný, Stanislav (referee)
This bachelor thesis deals with online advertising as a marketing tool. The aim of this thesis is a proper understanding of the concept of internet advertising and a summary of unwritten rules and recommendations of internet advertising for firms. A theoretical part deals with the marketing mix as an important element of marketing, continued by explaining the concept of online advertising and its three integral parts. These parts consist of search marketing, text ads, billboards. Each of these parts has got a separate chapter explaining concept's essence. At the end of the theoretical part there are models of paying for advertising discussed as well as tools for a measurability of online advertising. A practical part is broken down into two parts. The first part consists of a selection of companies, which are tested by Google Analytics. Results are shown in the examples and clearly interpreted. The second part consists of an evaluation of marketing research. The results are used together with data from measurement to evaluate the hypotheses. Then there are written rules and recommendations as I have mentioned above.
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