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Comparison of Stocks of Selected Tobacco Companies to Complement the Hedge Fund Portfolio
Kalmár, Martin ; Bílek, Michael (referee) ; Rejnuš, Oldřich (advisor)
This bachelor thesis focuses on complementing the portfolio of a hedge fund focused on the consumer industry with some of the stocks of the tobacco industry, according to the requirements of the management and the statute of the fund. The first chapter summarizes the theoretical and legal aspects of funds with a closer focus on hedge funds. Next, stock companies, fundamental and financial analyses are mentioned, after which methods of comparing companies and, last but not least, bankruptcy models are also defined. In the practical part of the thesis, the fund statute is first defined, according to which companies are selected, and then subjected to financial analysis and compared with each other with regard to the results. These companies are finally verified by the bankruptcy model. At the very end of the thesis, according to the results of the analysis, a customized solution of completing the hedge fund portfolio is made up.
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Regulation of tobacco advertising and its impact on the selected media in the Czech republic
Martinová, Irena ; Dolanský, Pavel (advisor) ; Benda, Josef (referee)
The thesis deals with regulation of tobacco products advertising and its impact on selected media houses in the Czech Republic. First part of the thesis is dedicated to the history of smoking, to tobacco advertising in general and to description of negative effects on human health. Major tobacco companies present in the Czech market since 1993 are introduced. Moreover legislative development in the area of tobacco advertising which took place in three phases between years 1995 - 2004 is described. Part of the thesis focuses also on the context of the ban on tobacco advertising on the EU level, which became effective as of July 2005. Second part of the thesis deals with impact analysis of increasing tobacco regulation on selected Czech media. As for the television broadcasters, the Czech Television and TV NOVA are analyzed. For printed media, the impact is depicted on the case of newspapers Mladá fronta Dnes and Lidové noviny. Significant part of the thesis is dedicated to analysis of advertising data and to the description of changes in the marketing and communication strategies of four biggest tobacco holdings, including the analysis of how they have addressed the issue of limited communication opportunities and how they have overcome the ban of tobacco products advertising. Separate chapter is...
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