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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketing Mix of a Wedding Video Production Service
 Doleželová, Lucie ; Havíř, David (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with the marketing mix of a wedding video production service. The theoretical part focuses on marketing terms and defines the chosen analysis. The second part of this thesis focuses on the analysis of the current state of the entrepreneur by individual analyses. As a result of the research, there is a third part of the diploma thesis that suggests improvements in specific parts of the extended marketing mix.
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Buyer decision process in the wedding market
 Trávníčková, Vendula ; Koudelka, Jan (advisor) ; Skokanová, Dagmar (referee)
The diploma thesis inquires into the consumer behavior in the market of wedding services and its aim is to identify and analyze the buyer decision process. The theoretical part inquires into the characteristics of consumer behavior. The practical part describes the wedding market. Next main part is based on the results of marketing research, which took the form of a questionnaire survey. The results are analyzed and presented in detail. The conclusion outlines the marketing recommendations for vendors operating in this market.
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