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A comparison of Czech football and ice hockey national teams communication with supporters in the years 2014-2018
Touma, Štěpán ; Halada, Jan (advisor) ; Trunečka, Ondřej (referee)
The bachelor's thesis "A comparison of Czech national football and ice hockey teams communication with supporters in the years 2014-2018" deals with the analysis and comparison of the way both selected national teams communicated with fans during the selected time period, which was chosen due to similar sports situations of both teams. The aim of this thesis is to describe the communication of both teams and to answer the question, whether and eventually how the approach of selected subjects differed. The theoretical part focuses on marketing and public relations in sports, with an emphasis on the characteristics of sports fans. The analysis part describes the context within which the communication of both national teams took place in the selected time period and then continues to explore the specific activities related to both subjects. The findings are then used in the comparative part, which aims to identify both common and different characteristics in the communication of both national teams with supporters.
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Comaparisson of media picture of sport fan culture in mainstream media and in fans media
Huk, Jan ; Halada, Jan (advisor) ; Trunečka, Ondřej (referee)
Sports fans are an integral part of sporting events both in the world, and in the Czech Republic. Mass media write about them more than ever. And it gets and vice versa. Fans themselves now have their own ways to communicate with a wide audience, and even write and evaluate the journalists and their work themselves. The work discusses the example of football derby Slavia Prague - Sparta Prague that was played at the Evžena Rošického stadium on Strahov in 2008, and the distortions of fans of both clubs and the police, and how the events have been presented by mainstream media (newspaper Sport,website iDnes.cz, Czech television) and how they were presented by fans themselves - fan sites, fan magazines. These two media images, the mainstream one and the fan one, were compared to determine how much they differ.
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