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Strategic development of tourism in the Town of Vyšší Brod
KUTHANOVÁ, Vladimíra
The topic of my thesis is the strategic development of tourism in the Town of Vyšší Brod. At the beginning I focused on explaining the basic concepts related to city development and tourism. In the practical part, I first worked the city situational analysis and analysis of competing destinations, and building on that, I developed a SWOT analysis, defining strengths and weaknesses and the opportunities and possible threats. After an overall assessment of the situation in the Town, I defined the vision and strategic objectives, through which development vision achieved.
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Strategic development of tourism in Mladá Vožice
NOVÁKOVÁ, Kateřina
The main objective of this bachelor's thesis titled Strategic development of tourism in Mladá Vožice was to evaluate the potential of the city for tourism development. Analysis of the current state and field research was the basis for the assessment of offer and demand of town tourism. Visitors and local citizens most often link Mladá Vožice with concepts such as pretty town and beautiful countryside. Important finding was that tourists regularly return to the city mainly because of sports, leisure and cultural offer. The main tourist destination is the castle Šelmberk. Now for the development of sports and recreational and cultural- historical tourism Mladá Vožice offers suitable conditions.
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Strategic development of tourism in the Municipality of Opařany
LHOTKOVÁ, Petra
The bachelor thesis deals with the identification of the potential of tourism in the municipality of Opařany. She is based on the situational analysis, questionnaire survey and qualitative interviews were designed objectives, priorities and measures that will lead to the development of tourism in the municipality of Opařany.
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Development priorities township Dolni Cerekev the eyes of citizens
Havelka, Jiří ; Syrovátka, Oldřich (advisor) ; Tyráček, Petr (referee)
The aim of this thesis is to find out which shortages in a municipality the local people feel, and to offer suitable, economically acceptable measures that will improve the quality of life in context with sustainable development of the municipality. The theoretical part is going to explain the basic terms with which I am going to work later in the practical part. In the theoretical part I am going to concentrate on the issue of sustainable developmnet, municipality development, a questionnaire survey, and, partially, on the issue of town sociology. In the practical part, I am going to describe a municipality, the questionnaire survey that I am going to make, in the summary I am going to offer measures that should contribute to the sustainable development in a municipality.
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The Strategic Development of the Company VKS Pohledští Dvořái a.s.
Hniličková, Kristýna ; Odehnalová, Jitka (advisor) ; Najmanová, Jitka (referee)
Presented diploma thesis deals with the strategic development of the company VKS Pohledští Dvořáci a.s. The thesis contains a list of current activities of the company and suggests opportunities for further development. To reach this objective various internal and external analysis are used, namely PEST analysis, Porter's five forces model, the Value chain and SWOT analysis. To explore the possibilities for future development of the company, two growth strategies are applied -- Porter's Generic Strategies and Ansoff Growth Matrix. There was a survey done which purpose was to monitor customer satisfaction with the products and services provided by the company and to suggest improvements in the company marketing. The conclusion summarizes the most important findings and proposes recommendations on the future expansion of the company.
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A possibilities of strategic tourism development in the area Nová Paka
RYBOVÁ, Adéla
The aim of this thesis was to formulate possibilities of strategic tourism development in the area Nová Paka. This region, although not one of the best known tourist destinations of the Czech Republic, it certainly has enough natural and cultural-historical potential for tourism necessary. In addition, it is situated in a strategic location between the Giant Mountains and the Bohemian paradise. In 2005 Novopacko also incorporated in Czech Paradise Geopark, which belongs to the European Geoparks Network. Tourism should become one of the priorities for the development of the territory and improvement of the situation of the population. This can be particularly achieved by effective use of primary and secondary upgrading of tourism potential. The information found on the basis of marketing research and a SWOT analysis were divided into three thematic units - the natural and cultural-historical potential, basic and accompanying infrastructure and promotion of the region. Subsequently a vision, priorities and measures for development of tourism in Nova Paka were established.
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Possibilities of strategic development of tourism in Chodsko area
WEBEROVÁ, Ivana
The main objective of this thesis is to evaluate the primary and secondary potential tourism development in Chodsko and then on the basis of the analysis suggest the possibility of strategic development of tourism with priorities and measures. Own proposals as strategic objectives are chosen to lead the strategic development of tourism in Chodsko. To meet all these goals were made situation analysis, SWOT analysis and problem analysis of surveyed area.
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