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Consumer behaviour of consumers in the store
ŠÍTALOVÁ, Sára
The aim of the diploma thesis is to describe the consumer buying behaviour in the store and to design changes in the spatial store layout. The first part of the thesis focuses on describing differences between consumer behaviour and consumer buying behaviour, approaches to the consumer behaviour and the factors, which influence it. An important part is also the purchasing decision-making process and the principles of space management. The second part of the thesis maps the current store layout and the evaluation of the questionnaire survey. Based on the results, the proposals for changes are made.
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The retail space management
ŠÍMOVÁ, Sandra
The aim of this bachelor thesis is to propose changes in the space layout of the selected retail unit. The selected retail unit is Kaufland in Strakonice. Based on the mapping of the current layout of the unit and the customer satisfaction with the current space layout, a new model of the retail unit is proposed. The theoretical part is focused on the study of information on the topic of the space management. The practical part of the thesis includes the mapping of the current sales area model, the results of the questionnaire survey, on the basis of which a new sales area model is proposed.
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Shopping atmosphere in the selected retail unit
MILAN, Jan
The main objective of my diploma thesis was to conduct an analysis of the shopping atmosphere at a selected retail unit from the perspective of Czech consumers, and the development of recommendations for its possible improvement. The main method selected for the analysis and for the actual investigation consisted of a questionnaire survey among customers. The retail unit selected for the research was Electro World České Budějovice. An analysis of the shopping atmosphere of ElectroWorld České Budějovice shows that most customers perceive it positively. This can be confirmed and identified by the fact that customers return to this store and make repeated purchases.
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Comparison of buying atmosphere of two chosen retail units
BAREŠOVÁ, Aneta
The main aim of the thesis was a comparison buying atmosphere chosen two retail units. The first part of thesis was based on the studied literature, there has been described trade, wholesale, retail and elements of the buying atmosphere. In the second part of thesis were described chosen retail units. The second step was to analyze the data, which were obtained by two methods. The first method was structured interviews with owners of retail units. The second method was a survey that was conducted with customers of the retail units, either face to face or online questioning. Based on these data were compared retail units and created proposals to improve the atmosphere of buying retail units.
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