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National Repository of Grey Literature

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Exploring attachment with AAI method Longauerová, Zuzana ; Soukupová, Tereza (advisor) ; Novotná, Hana (referee) Detailed record

Analysis of media strategy of Gallery of the Central Bohemian Region on example of exhibition States of mind Ondříčková, Oxana ; Kubaš, Mario (advisor) ; Šmíd, Ilja (referee) The thesis is focused on the analysis of media strategy of the Gallery of the Central Bohemian Region, media presentation and media coverage of its new permanent exhibition "States of mind / Beyond the image" in 2014. The theoretical part is aimed at characteristic of media, communication and media relations as a part of marketing communication. The goal of practical part is to analyze how the gallery with its exhibition is portrayed in the media, measure it and to find its pros and cons and eventually find space for improvement. Detailed record

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