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Brand product as a symbol of young participants
Hejmalíčková, Veronika ; Novotná, Eliška (advisor) ; Marková, Agáta (referee)
This thesis is focused on perception of product brands by the younger generation. In theoretical part there are described expert facts which are related with topic of the thesis and they are necessary for understanding of research part. There are more developed concepts such as: social status, social identity of a young actor, the younger generation and its shopping behavior and also product brand. Research part deals with concrete young collective, through which tries to achieve two goals. The first goal is to find out if the brand fills the brand elements for pupils of primary school and the second one is to find out if wearing Nike shoes is status sign of the pupils. The results of this thesis could be benefit for marketing departments of fashion companies.
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Education as a status symbol -its conception, development, distribution and alocation in a society
Šeredová, Alena ; Duffková, Jana (advisor) ; Hamplová, Dana (referee)
1 Abstract: The Thesis is of theoretical and empirical character, and its central theme is education - its conception, development, distribution and allocation in society, its social stratification and status-making function. In the theoretical part it examines how sociology conceives this broad topic: What are the different views on the meaning of education and which subdiscipline of sociology specialize in education and how to work with it. It is obvious that sociology as a multiparadigmatic science is not limited to one theoretical concept of education. The thesis attempts a brief summary of both historic and contemporary sociological considerations. The text of the thesis extends the socio-theoretical knowledge of education. The empirical research analyzes an original survey: "The process of education and stratification." It focuses on the relationship of education and life hapinness, the over- qualification, horizontal gender segregation, attitudes towards educational policy of the state, standard of living, sense of persons own happiness, work in the respondents' studying field and many other contexts.
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Cocaine as a status symbol
MOTTLOVÁ, Michaela
Presented bachelor thesis entitled "Cocaine as a status symbol" is focused on the relationship between cocaine use and a status symbol. The thesis points out on the rapidly increasing popularity of cocaine, which probably partially replace the role of ecstasy, as a dance drugs. This trend progressively reaches a European scale. For this reason I consider this topic actual and worthy of interest. The thesis is divided into two parts connected to each other. The theoretical part is focused on summary of general knowledge. There is the description of cocaine as plants in the context of the history of its use. There is description of the discovery of cosine and use in connection with its use in the past. It also focuses on the psychological and somatic effects of cosine use, the general mechanisms and forms of application. For completeness are shown the consequences of long term of cosine use. Then thesis focuses on the symbol and its meanings and the ritual. The last theoretical chapter is devoted to the body of knowledge about the social system and social structure, and also deals with the description of social status, a status symbol. Last but not least, is the topic of the social aspect of cocaine use. In the practical part of thesis presents the results of research. The aim of this thesis is to analyze the relationship between cocaine use to express social status as a status symbol. I chose the strategy of qualitative research to achieve the objektive of the thesis. Data collection was realized by technice of narrative interview.
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