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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
The market for cheeses and perspectives further development
 HŘEBEČKOVÁ, Věra
This thesis focuses on the literature review process that assesses the nutritional importance of cheese consumption trends in recent years, as well as offer cheese market network, including the introduction of innovative and consumer trends of the industry. This thesis was completed during the processing of intermediate destination, and develop a simple questionnaire focused on the issue of purchase and consumption of cheeses with selected participants. The results of an exploratory survey are provided at the end of the thesis and inform on the essential features shopping and consumer behavior on the market in cheese.
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Vegetarianism as a Consumer Trend
 Dvořáková, Anna ; Chylíková, Hana (advisor) ; Turnerová, Lenka (referee)
The aim of this diploma thesis is a complete analysis of vegetarianism, as a consumer trend, including forecasts of future potential of this trend for the field of retailing in the Czech Republic. The thesis deals with the influence of various aspects of vegetarianism on the market in the Czech Republic. First, vegetarianism as such is characterized. The next chapter describes the supply side of vegetarian products on the Czech market, labeling of vegetarian food and its availability. Then, the thesis deals with with the consumer's purchasing decision-making process in relation to vegetarian products and marketing strategies that are used in relation to vegetarian products. The work is complemented by a questionnaire and a final SWOT analysis. In the thesis, a market potential of vegetarian products with one particular type of positioning was identified.
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