Original title: Vegetariánství jako spotřebitelský trend
Translated title: Vegetarianism as a Consumer Trend
Authors: Dvořáková, Anna ; Chylíková, Hana (advisor) ; Turnerová, Lenka (referee)
Document type: Master’s theses
Year: 2012
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: consumer trend; marketing strategy; potential; retailing; vegetarianism; marketingová strategie; positioning; potenciál; retailing; spotřebitelský trend; vegetariánství

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/40750

Permalink: http://www.nusl.cz/ntk/nusl-197285


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2015-09-10, last modified 2022-03-03


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