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National Repository of Grey Literature

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Sponsorship in the Sports Industry Brtnová, Denisa ; Tripes, Stanislav (advisor) ; Král, Pavel (referee) This thesis deals with sponsorship in the sports industry.The theoretical part is focused on the notion of sponsorship and everything such as sponsorship is concerned. Another part of the work is focused on sports sponsorship and last but not least, the theoretical part of sponsorship deals in football. In the practical part we findre search that deals with sponsorship in the lower football competitions, namely the two clubs of Podebrady. Research is conducted in the form of a conversation between members and a questionnaire among fans of the club.The result of this research has brought the importance of sponsorship in clubs and also the use of these fundsin the club. Detailed record

Sponsorship in footbal by an example of FK Olympie Týn nad Vltavou Brom, Josef ; Postler, Milan (advisor) ; Brom, Jaroslav (referee) This bachelor thesis deals with sponsorship in football by an example of regional footbal club. The aim is to define how important for this club the role of sponsorship is. I will set perception of sponsors by fans and motivation of sponsors that leaded to cooperation with this club through a field research. The result may be used for improvement of cooperation of club with sponsors. Detailed record

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