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Use of social media for recruitment
Brožová, Aneta ; Böhmová, Lucie (advisor) ; Čermák, Radim (referee)
This thesis focuses on the usage of social media in the recruitment of employees. Its aim is to propose an improved strategy for a selected company and subsequently verify this proposal. In the theoretical part, the study explains the areas of human resources management and its development, defines social media and presents statistics and as a latter, it reveals the principles of social recruiting, where all the prior mentioned areas meet. It also describes the functionality of the most widely used social media and its possible use in recruiting. The analytical part analyses the current state of recruiting in the company. Based on these data and theory, it drafts a new improved social media recruiting strategy. The conclusion then discusses the potential success of the strategy proposal through a questionnaire, whose results supported the strategy proposal.
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Use of Internet for Talent Acquisition
Bárta, Tomáš ; Eger, Ludvík (advisor) ; Reichel, Jiří (referee)
This diploma thesis presents the current knowledge on the use of internet for the purpose of talent acquisition. Its main objective is to determine to what extent organizations emphasize this knowledge in practice. For this purpose the first chapter refers to the academic compilation of talent management concept. The aim is to define the term of talent within the talent management concept as well as within the personal management. The second charter presents the academic compilation in the field of recruitment focused on specifics in talented individuals acquiring. The third chapter presents current knowledge of internet recruitment. Next chapters focus on recruitment in practice by analyzing the online recruitment documentation of three specific organizations. Based on this analysis, it is apparent, that the surveyed organizations accentuate current trends to a large extent. Key words: talent management, talent acquisition, internet, e-recruitment, career website, job board site, social network, social recruiting.
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