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Analýza komunikace sociálních kampaní proti kouření
Součková, Anežka ; Pešek, Ondřej (advisor) ; Procházková, Markéta (referee)
Bachelor thesis The analysis of communication of social campaigns against smoking deals with exploring differences in the used means of communication with the public. It is divided into two parts, theoretical and practical. The theoretical part is mainly focused on explaining the concepts related to social campaigns, the role of tobacco marketing and legislation related to tobacco advertising. The practical part presents the social campaign against smoking and for comparison with the differences in communication and the elements are chosen some countries of the European Union, the USA, Russia and the Asian continent. It also deals with the survey questionnaire which exploring if already the phenomenon of the uselessness of anti-smoking campaign is true, or the Czech population have a positive or negative effect and whether does exist there some awareness of these campaigns and money and time associated with the formation of anti-smoking campaigns are useless.
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The analysis of anti-smoking campaigns
Nejezchlebová, Tereza ; Pešek, Ondřej (advisor) ; Hrkal, Marek (referee)
Bachelor thesis called The analysis of anti-smoking campaigns deals with campaigns against smoking in various countries and their comparison. The aim is to analyze the method and effectiveness of communication of the campaigns. The work is divided into two parts - theoretical and practical. The theoretical part discusses social marketing in general and legislative measures in the issue of smoking. The practical is focused on real campaigns in the world, namely the Slovak Republic, Australia, USA, India and France, with special emphasis on the Czech Republic followed by a comparison of campaigns and different ways of their communication. Another part of the practical part is a survey which is aimed to identify people's attitudes to smoking, their views on the effectiveness of campaigns and also whether anti-smoking campaigns can affect smokers, change their mind and force them to quit smoking.
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The perception of social campaigns among Czech consumers
Bláhová, Zuzana ; Koudelka, Jan (advisor) ; Pešek, Ondřej (referee)
This bachelor thesis deals with the social marketing and how the social campaigns are perceived among Czech consumers. In the theoretical part are introduced the basic principles of social marketing, its specific features, historical development, themes of campaign and social advertising. This part also contains examples of three Czech social campaigns, which are used in the research in the practical part. This part aims to determine the awareness and perception of social marketing, and the impact of the campaigns on behavior among Czech university students. To fulfill this goal, I used the analysis of the primary data obtained from the Internet questionnaire that identifies whether the social campaigns have influence on behavior of the population of the Czech Republic.
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