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National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Marketing Strategy of Firm Master Tool s.r.o. Based on Brand „BOPO“
 Jobeková, Renata ; Maštera, František (referee) ; Chalupský, Vladimír (advisor)
Bachelor´s thesis investigates and describes possibilities of utilisation of the trade mark on the market in the Czech Republic. In analyses the current status of shoe market, influence of the trade mark on consumers choice. The aim of this thesis is to create marketing strategy of the company based on above mentioned knowledge for gaining higher participation on the market by means of trade mark.
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Marketing Strategy of Firm Master Tool s.r.o. Based on Brand „BOPO“
 Jobeková, Renata ; Maštera, František (referee) ; Chalupský, Vladimír (advisor)
Bachelor´s thesis investigates and describes possibilities of utilisation of the trade mark on the market in the Czech Republic. In analyses the current status of shoe market, influence of the trade mark on consumers choice. The aim of this thesis is to create marketing strategy of the company based on above mentioned knowledge for gaining higher participation on the market by means of trade mark.
Detailed record
Research November 1949 ÚVVM (Economy)
 Ústav pro výzkum veřejného mínění
The research was focused on surveying satisfaction in the market for clothing and footwear, and on the use of "clothing market coupons" in 1949.
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