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Marketing research comparing fitness centers in Sedlčany
Procházka, Martin ; Voráček, Josef (advisor) ; Opelík, Daniel (referee)
Ttitle: Marketing research comparing fitness centers in Sedlčany Objectives: The aim of this bachelor's thesis is to use quantitative research to find out the preferences of customers in two selected fitness centers in Sedlčany. the next task is to propose a series of recommendations for fitness center owners, based on the knowledge obtained in this way, which would lead to an increase in the satisfaction of the customers of these fitness centers. Method: In this bachelor's thesis, the questionnaire survey method was used. Specifically, it was a quantitative research that took place through an electronic questionnaire. This work will draw on both primary and secondary data. Primary data was obtained using an electronic questionnaire, which was conducted with visitors to the fitness centers PeVan Gym and Vltavan sport. Results: The result of the work is the identification of the preferences of the customers of the investigated fitness centers, on the basis of which a recommendation for the future development of the given fitness centers was subsequently created. The most important preference for choosing a fitness center is the quality of the machines. Furthermore, when choosing a fitness center, respondents pay the most attention to the location of the equipment. Respondents cited recommendations...
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Customers' preferences of particular fitness centres in Poděbrady
Tománek, Dominik ; Voráček, Josef (advisor) ; Opelík, Daniel (referee)
Title: The customer preference of particular fitness centres in Poděbrady Objectives: The main aim of these theses was to find the preferences of particular customers of three specifically chosen fitness centres in Poděbrady. The side aim is afterwards, based on collected data, to provide the feedback to individual owners of the chosen fitness centres together with recommendation of a further possible development within their fitness centre scope. Methods: These theses proceeds from theoretic knowledge associated with the stated topic. Marketing survey based on quantitative way of questioning is used. Particularly, i tis electronic questioning, which presents the main method used in this theses. Results: The result of the thesis is providing some recommendation of further development to owners of particular fitness centres in Poděbrady, based on the discovered preferences of these centres visitors which arise from the questionnaire survey. Key words: marketing, fitness, servisescape, motivation, sport services
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