|
|
Development of a thematic product of the Town Třebíč as a tourism destination
ŠTROBLOVÁ, Barbora
Destination marketing and management is an integral part of each tourism destination. Destination marketing is an effort to achieve a common goal - selling the destination - with the help of working cooperation of all interested subjects in the location. The targeted area in chosen region is typical by its significant offer of tourism attractions and infrastructure. This thesis aims to create a thematic product of town Třebíč as a tourism destination. The aim of this thesis is to identify unique selling properties of the destination based on strenghts and weaknesses of Třebíč tourism potential and also to design a marketing mix for town's thematic product as a tourism destination.
|
|
|
Factors Affecting a Visitors´ Satisfaction in South Bohemia (The Region of Písek)
HANUS, Ondřej
The bachelor thesis investigates the factors that positively and negatively affect visitors´ satisfaction in the region of Písek. The technical terms, that must be understood for processing, are defined in the theoretical part. Analytical part examines the current visitors´ satisfaction and the current offer destination. Results and recommendations are discussed in the final part of the bachelor thesis. The aim is to propose measures that increases visitors´ satisfaction.
|
|
|
Factors Affecting a Visitors´ Satisfaction in South Bohemia (The Region of České Budějovice)
KOUBOVÁ, Andrea
The aim of the thesis is to identify factors influencing satisfaction of tourists coming to the Region of České Budějovice with services of tourism. Concretely, how the respondents perceive quality and quantity of primary and secondary tourism offer in the selected region in terms of demand and proposal of measures designed to increase tourist's satisfaction. The presented case study is based on an analysis of the questionnaire answers provided by the visitors in the selected municipalities in the Region. This questionnaire survey is processed, evaluated and also compared with the depth interviews with the specialist in tourism. In the other part of the thesis hypotheses are evaluated. A concept addressing transport infrastructure was designed based on the results of the questionnaire. Furthermore, a proposal to support business subjects in tourism was created. It can lead to a prolongation of the time that visitors spending in the Region of České Budějovice. This could aid tourism in the area and the general satisfaction of arriving visitors.
|
|
|
Destination of the Pelhřimov Region on the Tourism Market
PSOTOVÁ, Věra
The aim of the study was to evaluate the primary and secondary offers of destination based on situational analysis, identification of competitive destinations and determine the position in the tourism market. Identify competitive advantage and propose methods of enforcement based on an analysis of the strengths and weaknesses of destination.
|
|
| |
|
|
Destination of the Vimperk Region on the Tourism Market
NOVOTNÁ, Nikola
The aim of this work was evaluation of primary and secondary destination offer of destination Vimpersko based on situational analysis, identification of competing destinations,finding of the perception of the destination and then determine the position of destination on the tourism market. Based on the analysis of strengths and weaknesses was identified competitive advantage and suggested way of enforcement.
|
|
|
Destination of the Tábor Region on the Tourism Market
BURIANOVÁ, Petra
The main target of this thesis was to evaluate the primary and secondary destination offers of Táborsko based on situation analysis, identification of competitive destinations and determine the position of the tourism market. Then identify competitive advantage and propose methods of enforcement.
|
|
|
Destination České Budějovice on the Tourism Market
DUŠEK, Pavel
Main target of this bachelor thesis was to evaluate the primary and secondary destination offers of České Budějovice based on situational analysis, identification of competitive destinations and position in the market with tourism. At the same time establishing a competitive advantage of this destination and offering a way of enforcing.
|
guest ::
