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Marketing communications of Prague International Marathon Co., Ltd's Junior marathon
Kohoutová, Petra ; Voráček, Josef (advisor) ; Omcirk, Vilém (referee)
Title: Marketing communications of Prague International Marathon Co., Ltd's Junior marathon. Goal The goal of this work is a description and an evaluation of marketing communications of Prague International Marathon's Junior marathon and a proposal for an improvement of these communications. Methods: Research method used in this paper is a qualitative method - descriptive case study, which was made according to an analysis of documents and text and a qualitative interview. Results: The outcome of this paper are several suggestions on how to improve marketing communications. These suggestions were made based on the evaluation of the current communications. Keywords: marketing, communication mix, promotion, running event
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Marketing communication of running project - Sokolský běh republiky
Fabšová, Dominika ; Crossan, William Morea (advisor) ; Opelík, Daniel (referee)
Title: Marketing communication of running project: Sokolský běh republiky Main goal: Analysis and evaluation of marketing communication of Sokolský běh republiky in season 2019, what was the premiere season of the project. Used research methods: Goals of this thesis were accomplished with usage of qualitative research methods. First used method was semi-structured interview with a spokesperson of the Sokolský běh republiky. Another one was a participated observation and secondary internal data provided by company Raul. Additional method was electronic questionnaire that was created on internet portal vyplnto.cz. It was distributed to the responders through Facebook running groups. Responders were random runners who responded voluntary and anonymously. Results: Results revealed the quality of marketing communication of running event - Sokolský běh republiky based on the theoretical knowledge. Public opinion about existing marketing communication was also evaluated and survey's outcomes verified the public awareness of this event. In the discussion were mentioned recommendations for the future marketing communication improvements. Key words: marketing, promotional mix, analysis, strategy, premiere season, running event
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Marketing communications of Prague International Marathon Co., Ltd's Junior marathon
Kohoutová, Petra ; Voráček, Josef (advisor) ; Omcirk, Vilém (referee)
Title: Marketing communications of Prague International Marathon Co., Ltd's Junior marathon. Goal The goal of this work is a description and an evaluation of marketing communications of Prague International Marathon's Junior marathon and a proposal for an improvement of these communications. Methods: Research method used in this paper is a qualitative method - descriptive case study, which was made according to an analysis of documents and text and a qualitative interview. Results: The outcome of this paper are several suggestions on how to improve marketing communications. These suggestions were made based on the evaluation of the current communications. Keywords: marketing, communication mix, promotion, running event
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