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The family hotel in Skalica
Moronga, Jozef ; Sedlák, Radek (referee) ; Beneš, Petr (advisor)
The diploma thesis deals with the elaboration of the project documentation of the construction of the accommodation facility. Thecapacity of theboardinghouse is 32 beds. Thebuildingisdividedinto 3 parts, accommodatedwiththree-storeyeddining, accommodatedtwo-storey, single-familyhouse. On the first floor there is a main entrance, reception, dining with backgrounds. On the first floor there is also a room for people with limited mobility. On the second and third floor there are guest rooms. The second floor is accommodation for staff. The building is bricked with a saddle and canopy roof. The project was processed using the AutoCAD software.
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Proposal for Change of the Marketing Mix of a Family Hotel
Pajkrtová, Jana ; Gottfried, Petra (referee) ; Mráček, Pavel (advisor)
This bachelor thesis is about marketing mix of a family hotel in Špindlerův Mlýn. Theoretical part contains explanation of marketing. marketing mix and his partial tools, marketing of services and marketing in the hotel industry. Practical part contains description of hotel Sněžka. There will be analysis of marketing makro and marketing mikro and marketing mix. Based on former analyzes will be created summary analysis using conception of SWOT analysis. Based on summary analysis will be devised suitable improvement proposal.
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The family hotel in Skalica
Moronga, Jozef ; Sedlák, Radek (referee) ; Beneš, Petr (advisor)
The diploma thesis deals with the elaboration of the project documentation of the construction of the accommodation facility. Thecapacity of theboardinghouse is 32 beds. Thebuildingisdividedinto 3 parts, accommodatedwiththree-storeyeddining, accommodatedtwo-storey, single-familyhouse. On the first floor there is a main entrance, reception, dining with backgrounds. On the first floor there is also a room for people with limited mobility. On the second and third floor there are guest rooms. The second floor is accommodation for staff. The building is bricked with a saddle and canopy roof. The project was processed using the AutoCAD software.
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Proposal for Change of the Marketing Mix of a Family Hotel
Pajkrtová, Jana ; Gottfried, Petra (referee) ; Mráček, Pavel (advisor)
This bachelor thesis is about marketing mix of a family hotel in Špindlerův Mlýn. Theoretical part contains explanation of marketing. marketing mix and his partial tools, marketing of services and marketing in the hotel industry. Practical part contains description of hotel Sněžka. There will be analysis of marketing makro and marketing mikro and marketing mix. Based on former analyzes will be created summary analysis using conception of SWOT analysis. Based on summary analysis will be devised suitable improvement proposal.
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