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Increasing of Customer Satisfaction in Tesco Expres Brno
Poláčková, Tereza ; Novák, David (referee) ; Novák, Petr (advisor)
This thesis deals with analysis of customer´s satisfaction in Tesco express in the Malinovskeho square. The theoretical part of the thesis focuses on data processing of marketing and procedure of individual analysis. The practical part of the present Tesco company and it´s store and result´s of questionnaire and SWOT analysis. The final section includes its own suggestions and recommendations designed to improve the solved situation.
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Threats to Ireland by the United Kingdom during the Second World War, Testing the Theory of Buffer State
Burian, Tomáš ; Kofroň, Jan (advisor) ; Ludvík, Jan (referee)
Fear of state's death is considered to be the most important motivation for its actions, therefore it is very important topic not only for states themselves. What if state was placed in mortal danger through no fault of its own, simply because of its geographical location? Should states fear for their security because of being caught between two rivals? Tanisha Fazal focused on such cases and developed a theory around these questions. According to her theory, many states that were located between two rivals had an increased threat to their security only because of their location, and often afterwards the state died for the same reason. Aim of this work is to extend Fazal's quantitative testing by case that she herself did not include in her theory and at the same time to test the theory qualitatively. The theory is being tested on the case of Eire between 1923 and 1955 Based on the analysis of historical data, we determine whether Eire's geographical location between two rivals, Germany and the United Kingdom, was the reason for the increased threat to their security, primarily from the United Kingdom. After examining the mentioned time period, we find evidence to confirm our hypothesised expectations and that confirms Tanisha Fazal's theory in the case of Eire.
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Characteristics of inter-individual relationship (friend vs. rival) in red deer and its effect on agonistic behavior and endocrinological feedback
Peterka, Tomáš ; Bartoš, Luděk (advisor) ; Fuchs, Roman (referee)
Red deer males aggregate during the period of antler growth to bachelor groups. Social position - Rank - is unstable in these groups. Previous experiments revealed that rank modulated by agonistic behaviour influence the antler growth and antler cycle timing. Antlers are the secondary sexual characteristics of the deer family and one of the fastest growing tissue in vertebrate taxa. Their development is modulated by androgenic hormone, testosterone. In our experiment, we observed agonistic behaviour of 19 males. They were equipped with GPS collar and observation lasted for two hours in the evening an in the morning, once or twice a week from the end of May to the end of August. Deer were handled regularly for blood samples and downloading the telemetrical data from collars. Base on a statistical analysis we found that in our bachelor group 13 stags kept similar interindividual distances which did not exceed the 22 metres level. These stags - the closest associates - differed in the sum of agonistic interactions. Those who reached 8 or less interactions were called Friends, while subgroup of the others reaching much more interactions were classified as Rivals. We found that number of interactions depended on average distance among males in groups (Friends and Rivals). Rivals with increasing distance...
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Increasing of Customer Satisfaction in Tesco Expres Brno
Poláčková, Tereza ; Novák, David (referee) ; Novák, Petr (advisor)
This thesis deals with analysis of customer´s satisfaction in Tesco express in the Malinovskeho square. The theoretical part of the thesis focuses on data processing of marketing and procedure of individual analysis. The practical part of the present Tesco company and it´s store and result´s of questionnaire and SWOT analysis. The final section includes its own suggestions and recommendations designed to improve the solved situation.
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