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National Repository of Grey Literature

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Project of starting a discount retail store in Stara Boleslav Nováková, Jitka ; Fuchs, Jan (advisor) ; Cimler, Petr (referee) This bachelor thesis deals with a possibility of starting a discount retail store located in Brandys nad Labem - Stara Boleslav. The theoretical part describes retail industry in the Czech Republic and also different types of retail stores and factors that affect them. Furthermore, the theoretical part also focuses on factors influencing consumer behavior in the Czech Republic. The practical section analyzes retail stores in Brandys nad Labem - Stara Boleslav. The thesis evaluates survey results with a focus on consumer buying behavior and preferred way of shopping in the area mentioned above. Detailed record

Price Apprehension of the Custumer Chosen Retail Chains in Relation to their Image Šmukařová, Kateřina ; Postler, Milan (advisor) ; Průša, Přemysl (referee) Práce je rozdělena do pěti kapitol. Teoretická část práce obsahuje kapitoly Cena, Image, Chování spotřebitele a Současné trendy v retailu, praktická část práce zahrnuje kapitolu Výzkum v hypermarketu Globus. Teoretická část práce vystihuje hlavní teoretické poznatky z oblasti problematiky tvorby a vnímání cen, vysvětluje pojem image a zabývá se způsoby jeho analýzy, popisuje faktory, které ovlivňují chování spotřebitele a vystihuje hlavní současné trendy v retailu zejména v České republice. Praktická část obsahuje výsledky cenového výzkumu a zhodnocení image hypermarketu Globus. Detailed record

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