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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Legal and ethical aspects of advertising with focus on use of hyperbole
 Beťák, Radovan ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
This work deals with advertising and its regulation both through legal norms and ethical self-regulation. Aim of the thesis is to define the scope given to advertising hyperbole and exaggeration by legal and ethical rules and based on selected decisions of the Czech Advertising Standards Council and rulings of Czech courts to provide a set of advice on how to use hyperbole in advertising. As groundwork for the research on the restrictions affecting use of advertising hyperbole there has been analyzed Czech legal and self-regulatory framework of advertising.
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