|
|
Chemistry education in lower secondary schools in the Czech Republic
Wilhelm, Lukáš ; Šmejkal, Petr (advisor) ; Stratilová Urválková, Eva (referee)
The Czech school system allows studying on three different types of grammar schools, differing in the length of study. Teaching at eight-year and six-year grammar schools partly runs in parallel with teaching at primary schools, which can result in large differences in time allocations, caused by the use of available hours devoted to individual subjects at these grammar schools and corresponding primary school years. Chemistry is included in teaching at some grammar schools since the third year, at the same age as at primary schools, but other eight- year grammar schools have included it since the beginning, which creates a significant discrepancy between the length of teaching. How many eight-year grammar schools are affected by this situation? And is there a big difference in the scope of teaching chemistry at eight-year and four-year grammar schools? This work focuses on these questions regarding the teaching of chemistry at eight-year grammar schools. The work aims primarily to determine the scope of teaching and compare its content with the defined curriculum in the framework educational program. One of the most important results of this work is finding that chemistry is taught earlier than in primary schools at a total of 68% of eight-year grammar schools. Furthermore, it was found that a...
|
|
|
Marketing Communication in a Firm Prague Free Tour
Gyürkeová, Denisa ; Přibil, Jiří (advisor) ; Gunina, Daria (referee)
This bachelor's thesis deals with marketing communication of the company Prague Free Tour. At first, the issues are analyzed theoretically by the method of literary research. In the second section, the findings are applied to the company which is the subject of the investigation. The aim of the thesis is to assess tools of marketing communication of the company Prague Free Tour by means of empirical research, and on the basis of the results provide the company with recommendations concerning improvement of its communication strategy. The hypothesis is that if the company Prague Free Tour invests 0 CZK in outdoor advertisements, the number of customers will drop by a maximum of 20 %. The hypothesis was confirmed.
|
|
|
Marketing research of massage course absolvents' satisfaction in Dexter Academy
Svobodová, Barbora ; Pecinová, Markéta (advisor) ; Šíma, Jan (referee)
Title: Marketing research of massage course absolvents' satisfaction in Dexter Academy. Objectives: The main goal of this thesis is to acquire the valuation of massage school courses and services in DexterAcademy from the absolvents of these courses. The valuation is acquired by the research of absolvents' satisfaction, which is one of the main goals of this thesis. Another goal is to present, based on the obtained information DexterAcademy suggestion that might lead to the improvement of massage school courses and services. Methods: Marketing research based on the method of written survey has been used to investigate the absolvents' satisfaction. The sampling unit is made of the absolvents of massage school courses, who were chosen at availability in time of data collection. Results: The survey evaluation has shown some deficiencies in DexterAcademy. Consequently, steps to abolish these deficiencies were designed and if followed, the absolvents' satisfaction should be improved. Keywords: educational services, sport services, questionnaire construction, marketing mix, massages
|
guest ::
