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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Analysis of study applicants behavior on the website Faculty of Arts, Charles University in Prague.
 Matička, Petr ; Souček, Martin (advisor) ; Jarolímková, Adéla (referee)
This thesis aims to clarify the issue of web analytics in general and at the same time offer its own analysis of Faculty of Arts of Charles University in Prague website. Each visitor leaves behind some trace - information that can be retrospectively analyzed and used for purely commercial purposes or for further improvement of the site. For purposes of my research I used two instruments. Analytical tool provided free of charge by Google - Google Analytics and method of questionnaires. With the first method I examined individuals interested in studying at the Faculty of Arts in a given period of time, which represents the period of the highest interest in terms of searching information about studies during academic year. The second method was then applied to narrower group interested in studying Information Studies and Librarianship during the preparatory course. Based on the analysis I came to conclusions that led to several final recommendations for possible website optimization.
Detailed record
Analysis of study applicants behavior on the website Faculty of Arts, Charles University in Prague.
 Matička, Petr ; Souček, Martin (advisor) ; Jarolímková, Adéla (referee)
This thesis aims to clarify the issue of web analytics in general and at the same time offer its own analysis of Faculty of Arts of Charles University in Prague website. Each visitor leaves behind some trace - information that can be retrospectively analyzed and used for purely commercial purposes or for further improvement of the site. For purposes of my research I used two instruments. Analytical tool provided free of charge by Google - Google Analytics and method of questionnaires. With the first method I examined individuals interested in studying at the Faculty of Arts in a given period of time, which represents the period of the highest interest in terms of searching information about studies during academic year. The second method was then applied to narrower group interested in studying Information Studies and Librarianship during the preparatory course. Based on the analysis I came to conclusions that led to several final recommendations for possible website optimization.
Detailed record

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