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Labeling of food products with quality labels
Černá, Pavlína ; Zadražilová, Dana (advisor) ; Sadílek, Tomáš (referee)
A diploma thesis deals with food quality labels in the Czech Republic. Quality labels are granted by the Department of Agriculture, private companies or by retail chains. The thesis describes various food quality labels granted by various organizations. A research question is: "Prefer costumers buying food with a quality label?" An author conducted a questionnaire research focused on the quality label Klasa, which is granted by the Department of Agriculture of the Czech Republic. Results of the research were compared with a research focused on the other quality label - Regionální potravina. In the following part of the thesis are compared systems of food quality labels in the Czech Republic and in foreign countries. The problem of costs connected with working of private labels is also mentioned in the thesis. Special attention is paid to private labels of food retail chains, because they are very important and economically strong players on the food market in the Czech Republic.
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Customer protection on the market of textile products
Leinveberová, Tereza ; Horová, Olga (advisor) ; Čiplová, Marie (referee)
This bachelor thesis is devoted to the customer protection on the market of textile products. The aim of the thesis is to analyse customers' knowledge in the field of textile labelling, to record their preferences when buying clothes and to observe customers' opinions about competency of textile vendors. The secondary aim is to define textile vendors' attitudes to quality brands, textile education and customers' interests in information provided on product labels. The market research was obtained by the written questionnaires for users and by personal questioning of textile sellers. The market research provides the following results - the users know only some of the maintenance symbols, the product appearance has the strongest influence when shopping and the sellers are not educated enough. Textile sellers do not find quality labels and textile education important. According to their opinions, customers are not interested in detailed information about the products.
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The Foodstuff Labelling and The Consumer Protection
Borská, Kateřina ; Horová, Olga (advisor) ; Hethová, Renata (referee)
This work is focusing principally on the finding the consumers'informedness of the foodstuff labeling. The primary data are being analyzed. Examination is practiced with the questionnaire-method. The practical part consists of the research of the foodstuff, that can contain azo-dyes, which can have some adverse reaction to the human health. The aim of the work is database creation of this foodstuff and examination of the defined hypothesis related to the foodstuff labelling.
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