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The Effect of the Advertising in an Auction Company
Zajíc, Vladimír ; Chalupský, Vladimír (referee) ; Mikulášek, Martin (advisor)
In the framework of public auctions the auction-companies work, which on the one hand face the problem of realizing the public auction from the point of view of marketing, on the other hand, at the same time, they try to be visible in the relationship the auctioneer and the auction proposer. It is a closed cycle whose task is to strengthen the marketing potential and, at the same time to increase the financial profit of the firm. The aim of this diplom thesis is focused on the advertising acivities of a smalll auction company, which at present is not very effective. This auction company has been lately rather successful and has proved its vitality, on the contrary, its profits in the form af the auctioneer´s rewards have started to stagnate. One of the reasons may be its lack of financial means which might have been released for the purpose of advertising. That is why, the aim of this diploma thesis is to avaluate the present advertising activities of an auction company. The positive and negative working of a concrete auctioneer in the public auctions market is going to be specified by help of single cases. The aim is also the identifying of the elementary mistakes giving evidences of bad advertising activities of the company. In the conclusion some recommendations concerning advertising activities are defined; their task is to enable small auction companies to make themselves more visible in the public auctions market.
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Revolta project - new political direction
Šulcová, Kristýna ; Charvát, Jan (advisor) ; Brunclík, Miloš (referee)
The bachelor thesis "Project Revolta - new political direction?" analyses the group Revolta.info. This group tries to create a more complex idea, which called the Third way and defines particularly against communism and capitalism. The group tries to prevent their inclusion in right - wing and left - wing political spectrum. The group defines itself also againts the current political system. The main values that Revolta.info recognize are nacionalism and social justice. The group is profiled by their website, where we can find their manifest, historical roots and specific cases of their activities. To their promotion they are using the new kinds of ways in order to distinguish them from other extremist groups. This bachelor thesis includes theoretical definition of basic concepts and political ideologies. For comparision thesis describes exremist scene since early 90s. The aim of this thesis is ideologically classified Revolta.info and its The Third way and determinate, wheather their methods are different from classical methods, that use extreme right. This thesis is also focused on active work of group and its promotion, that is main way to reach out new supporters. In this thesis is look on promotion activities in perspective of Revolta.info, but also by terms of reports of security forces in...
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Revolta project - new political direction
Šulcová, Kristýna ; Charvát, Jan (advisor) ; Brunclík, Miloš (referee)
The bachelor thesis "Project Revolta - new political direction?" analyses the group Revolta.info. This group tries to create a more complex idea, which called the Third way and defines particularly against communism and capitalism. The group tries to prevent their inclusion in right - wing and left - wing political spectrum. The group defines itself also againts the current political system. The main values that Revolta.info recognize are nacionalism and social justice. The group is profiled by their website, where we can find their manifest, historical roots and specific cases of their activities. To their promotion they are using the new kinds of ways in order to distinguish them from other extremist groups. This bachelor thesis includes theoretical definition of basic concepts and political ideologies. For comparision thesis describes exremist scene since early 90s. The aim of this thesis is ideologically classified Revolta.info and its The Third way and determinate, wheather their methods are different from classical methods, that use extreme right. This thesis is also focused on active work of group and its promotion, that is main way to reach out new supporters. In this thesis is look on promotion activities in perspective of Revolta.info, but also by terms of reports of security forces in...
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The Effect of the Advertising in an Auction Company
Zajíc, Vladimír ; Chalupský, Vladimír (referee) ; Mikulášek, Martin (advisor)
In the framework of public auctions the auction-companies work, which on the one hand face the problem of realizing the public auction from the point of view of marketing, on the other hand, at the same time, they try to be visible in the relationship the auctioneer and the auction proposer. It is a closed cycle whose task is to strengthen the marketing potential and, at the same time to increase the financial profit of the firm. The aim of this diplom thesis is focused on the advertising acivities of a smalll auction company, which at present is not very effective. This auction company has been lately rather successful and has proved its vitality, on the contrary, its profits in the form af the auctioneer´s rewards have started to stagnate. One of the reasons may be its lack of financial means which might have been released for the purpose of advertising. That is why, the aim of this diploma thesis is to avaluate the present advertising activities of an auction company. The positive and negative working of a concrete auctioneer in the public auctions market is going to be specified by help of single cases. The aim is also the identifying of the elementary mistakes giving evidences of bad advertising activities of the company. In the conclusion some recommendations concerning advertising activities are defined; their task is to enable small auction companies to make themselves more visible in the public auctions market.
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