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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marie Žlábková - Höfnerová as a teacher and innovator
MÜGLOVÁ, Marcela
Diploma Thesis is focused on personality Marie Žlábkové-Höfnerové, Women who spread awareness and thoughts of women independence. First part of thesis is going to map path of world and Czech feminism, it´s Czech origins and changes in gender stereotypes, which it brought.Second part of thesis is focused on celibacy of teachers, as an historic phenomena, with so far unknown regional aspects. Main part of thesis is focused on less known character of Marie Žlábkové-Höfnerové, who as a teacher had personal experience with celibacy. Author of this diploma thesis is going to enhance current findings about life of this south bohemian educational worker.
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New Media and Their Use in Public Awareness Campains
 Jurašková, Kateřina ; Postler, Milan (advisor) ; Svátek, Jan (referee)
The aim of the diploma thesis "New media and their use in public awareness campaigns" is to formulate guidelines and recommendations for the use of new media in awareness campaigns. The the methods of analysis and synthesis are used in this thesis. The thesis is divided into four chapters. The first chapter deals with new media in terms of marketing communications. The second chapter focuses on the definition of social marketing and public awareness campaigns. The third chapter deals with the analysis of four public awareness campaigns that have been used new media. The fourth chapter presents the principles and recommendations for more effective use of new media in public awareness campaigns. Respect for these principles and recommendations shoult help to future effective use of new media.
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