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The Effect of the Advertising in an Auction Company
Zajíc, Vladimír ; Chalupský, Vladimír (referee) ; Mikulášek, Martin (advisor)
In the framework of public auctions the auction-companies work, which on the one hand face the problem of realizing the public auction from the point of view of marketing, on the other hand, at the same time, they try to be visible in the relationship the auctioneer and the auction proposer. It is a closed cycle whose task is to strengthen the marketing potential and, at the same time to increase the financial profit of the firm. The aim of this diplom thesis is focused on the advertising acivities of a smalll auction company, which at present is not very effective. This auction company has been lately rather successful and has proved its vitality, on the contrary, its profits in the form af the auctioneer´s rewards have started to stagnate. One of the reasons may be its lack of financial means which might have been released for the purpose of advertising. That is why, the aim of this diploma thesis is to avaluate the present advertising activities of an auction company. The positive and negative working of a concrete auctioneer in the public auctions market is going to be specified by help of single cases. The aim is also the identifying of the elementary mistakes giving evidences of bad advertising activities of the company. In the conclusion some recommendations concerning advertising activities are defined; their task is to enable small auction companies to make themselves more visible in the public auctions market.
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Methods of Public Property Sales in the Czech Republic
Titl, Vítězslav ; Skuhrovec, Jiří (advisor) ; Vaško, Dan (referee)
The aim of this work is to compare common methods of public property sales in the Czech Republic - it compares sales through public auction with sealed-bid auction. Public auctions with more regulated publicity standards show much lower rate of failed auction, which might make them preferable method of sale. Revenue of both methods is found to be similar, which fits the auction theory predictions, despite demonstrated bias in official price estimates and institutional frictions. The difference between the methods is reflected in the fact that the revenues from the sales through sealed-bid auctions have lower variance than the sales through public auctions.
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Methods of Public Property Sales in the Czech Republic
Titl, Vítězslav ; Skuhrovec, Jiří (advisor) ; Vaško, Dan (referee)
The aim of this work is to compare common methods of public property sales in the Czech Republic - it compares sales through public auction with sealed-bid auction. Public auctions with more regulated publicity standards show much lower rate of failed auction, which might make them preferable method of sale. Revenue of both methods is found to be similar, which fits the auction theory predictions, despite demonstrated bias in official price estimates and institutional frictions. The difference between the methods is reflected in the fact that the revenues from the sales through sealed-bid auctions have lower variance than the sales through public auctions.
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The Effect of the Advertising in an Auction Company
Zajíc, Vladimír ; Chalupský, Vladimír (referee) ; Mikulášek, Martin (advisor)
In the framework of public auctions the auction-companies work, which on the one hand face the problem of realizing the public auction from the point of view of marketing, on the other hand, at the same time, they try to be visible in the relationship the auctioneer and the auction proposer. It is a closed cycle whose task is to strengthen the marketing potential and, at the same time to increase the financial profit of the firm. The aim of this diplom thesis is focused on the advertising acivities of a smalll auction company, which at present is not very effective. This auction company has been lately rather successful and has proved its vitality, on the contrary, its profits in the form af the auctioneer´s rewards have started to stagnate. One of the reasons may be its lack of financial means which might have been released for the purpose of advertising. That is why, the aim of this diploma thesis is to avaluate the present advertising activities of an auction company. The positive and negative working of a concrete auctioneer in the public auctions market is going to be specified by help of single cases. The aim is also the identifying of the elementary mistakes giving evidences of bad advertising activities of the company. In the conclusion some recommendations concerning advertising activities are defined; their task is to enable small auction companies to make themselves more visible in the public auctions market.
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Public auctions of immovables from the view of auctioneer's duties
Pařezová, Kateřina ; Štěpánek, Petr (advisor) ; Koucká, Jiřina (referee)
This bachelor thesis deals with the theme of public auctions of immovables from the view of auctioneer's duties. Its aim is to clarify the auctioneer's role and to describe his duties during the whole process of public auctions. In the first chapter an immovable is introduced as an object of public auctions and there are mentioned advantages and disadvantages of public auctions of immovables. In the following chapters the basic terms associated with public auctions are defined. In chapters concerning voluntary and involuntary auctions there are quoted documents that auctioneer has to prepare during the process of public auctions. This thesis is concluded by pointing out various auctioneer's duties during the organization, the process and after the end of public auction.
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