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National Repository of Grey Literature

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Analysis of promotion of travel agency Pechníková, Jana ; Petrů, Zdenka (advisor) ; Herget, Jan (referee) Bachelor thesis is dedicated to the promotion of the travel agency Fischer. First, the basic terms are specified. The term "tourism" is defined, then the difference between travel agency and travel agent is specified. The term "marketing" is also discussed in the bachelor thesis. The next chapter belongs to the practical part of this thesis. The profile of travel agency Fischer, its development and services offered are described. The last chapter is devoted to the analysis of promotion, all the promotional methods are defined and the last part of this chapter includes the summary and the evaluation. Detailed record

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