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Staff´s Vocabulary in Retail Chains
JINDROVÁ, Šárka
The submitted thesis deals with the professional speech of employees of selected retail chains. It aims to explore the language and, based on interviews with employees, to capture the current status of the vocabulary of employees of the selected stores and to contribute a partial probe to the research of non-literary Czech. The work will also include a smaller lexicon of collected lexical means with an explanation of their meaning. The first half of the work is focused on the introduction of units and semi-units of national language, especially on slang and professional speech. The second half will be focused on the collected material for its thorough analysis, especially from a semantic and word-forming point of view.
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Present day-communication and language practise in the field of marketing from the prespective of marketing specialists
Kalousová, Kristýna ; Klabíková Rábová, Tereza (advisor) ; Schneiderová, Soňa (referee)
The aim of the bachelor thesis is to outline an overview of language and language specifics which are used mainly by experts in the branch of marketing communication and PR as the part of a professional discourse. It describes the relationship between these language users and their lexicon. The aim of the thesis is not only to depict current trends of a unique slang and explain its function in the real communication of marketing communication and PR but also characterise a rational and emotional relationship of experts in marketing communication and PR. Nowadays, it is common to examine the language of advertisement but not the language of marketing communication and its practical usage and the reflection of the active language users, which is the merit of this bachelor thesis.
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The issues of student´s slang
RŮŽIČKOVÁ, Pavla
Bachelor's thesis focuses on the analysis of current student slang. It contains two parts, theoretical and practical. The theoretical part discusses the language, Czech language and its units. It also focuses on the general characteristics of slang, its distribution and the slang description of student environment. The content of the practical part is the analysis of the collected material to this topic. The analysis is based on a survey of slang for second-degree of primary schools and lower grades of multiannual gymnasiums compared to the slang of university students.
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The Language of Horse Breeders and Lovers
TOMANOVÁ, Jana
The topic of this bachelor´s work is the analysis of the language of horse breeders and horse lovers. The theoretical part concentrates on the presentation of hobby and professional activity; thereafter there si made analysis of specific expressions in "horse language". The goal of the work is to examine this type of communication from a linguistic point of view and to enrich a practical study of non-standard Czech language.
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The Professional Speech and Slang of Musicians
NYKRÝNOVÁ, Markéta
The analysis of musicians{\crq} professional speech is the subject of this thesis. The main stress is put to the profiling of various ways the professional speech vocabulary is being enriched: by taking over expressions from foreign languages, semantic forming of lexical units (metaphor, metonymy) and creation of new words. Therefore, the attention is also focused on the word-building structure of the lexical units. Also, the presence or absence of the expressive token is being observed. The goal of the work is to draw attention to the vocabulary of musicians{\crq} professional speech from the linguistical point of view. The explanatory directory of terms used by musicians during excercise of their profession is the integral part of the work. For easier orientation, the index is also included.
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