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Small regional breweries (South Bohemian Region).
POKORNÁ, Lenka
Brewing in the Czech Republic has a very long tradition and the Czech Republic rightly ranks among the world's most respected beer producers. In recent years, also due to the posi-tive economic situation and developed tourism, the popularity and the development of small craft breweries has been dynamically growing. Therefore, microbrewery is one of the most developing industries in the Czech Republic. This bachelor thesis focuses on small breweries in the South Bohemia, on their production and forms of distribution. The questionnaire survey in the practical part of this thesis focuses on obtaining basic information from the owners and head brewers about the management and production of breweries. Small breweries in the South Bohemia are presented individually. The second questionnaire survey focuses on the consumer's view and opinions regarding the production of small regional breweries, also in connection with tourism.
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Produkce, spotřeba a výše daně z piva v zemích EU
Pernička, Lukáš
The aim of this bachelor thesis is to verify the existence of the state protectionism of domestic consumption or beer production in the countries of the European Union. The most used method in the thesis was comparison, as well as the method of inter-pretation, analogy or description. First, I collected data in the form of rates of beer taxes, beer production and consumption in individual countries. Furthermore, using correlation and regression analyses, I evaluated the dependence of consumption on the tax level and the dependence of the output on the tax level. Then I evaluated the results and drew conclusions. The first result of my work is that there is no depend-ence between beer consumption and beer tax rate. I cannot prove the existence of protectionism of beer consumption. Furthermore, I have proven the independence between production and the rate of beer tax. The protectionism of the country's beer production in the countries of the European Union cannot be proved either. In the final part of my thesis, I have described the probable causes of my result. By exten-sion of the study area, it is possible to get better-reaching outcomes.
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Position of the Czech Republic in the international trade with beer
Volný, Jan ; Bolotov, Ilya (advisor) ; Chrt, Robert (referee)
The aim of this bachelor thesis is to define the Czech and world beer market. That is achieved by analyzing both of these markets and describing foreign trade of the Czech Republic with beer. This thesis consists of three connected chapters. The global beer market is analyzed in the first chapter. The second chapter deals with the Czech beer market and focuses on the analysis of the indicators which were examined in the previous chapter. This allows comparing the Czech market with the world market. The last chapter examines the foreign trade of the Czech Republic with beer. The extensive part of the chapter is composed of the export analysis and the remaining part is dedicated to the import of beer to the Czech Republic.
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Analysis of the activities of the Czech company "Plzeňský Prazdroj, a.s" and its impact on the Czech economy
Kočková, Jana ; Štěňhová, Božena (advisor) ; Dvořáková, Jana (referee)
Jedná se o práci analyzující aktivity firmy Plzeňský Prazdroj, a.s. od dob založení Měšťanského pivovaru v Plzni až po současnou akciovou společnost Plzeňský Prazdroj. Práce se zaměřuje také na vývoj produkce piva v této společnosti, export piva do zahraničí, problematiku ochranné známky a na vliv Plzeňského Prazdroje na českou ekonomiku. Konkrétně je posuzován vliv na cestovní ruch, vliv tržeb této firmy na český hrubý domácí produkt, vliv na HDP Plzeňského kraje, vliv na zaměstnanost v kraji, na životní prostředí a další vlivy.
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