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The Suggestion of Enlargement of Business Activities for AC s. r. o. Company
Dokoupilová, Dagmar ; Saňáková, Dana (referee) ; Mikulec, Luděk (advisor)
In attached degree project I show suggestions which are relating with extending and more effective busienss activities, changes and extending of storage area, extending of communication activities, extending of selling of its own brand products, more effective trade routes of dealers, etc. Above suggestions should lead and existing company to the higher prosperity level and its stabilization at present competitive conditions relating with existing economic crisis.
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The Suggestion of Enlargement of Business Activities for AC s. r. o. Company
Dokoupilová, Dagmar ; Saňáková, Dana (referee) ; Mikulec, Luděk (advisor)
In attached degree project I show suggestions which are relating with extending and more effective busienss activities, changes and extending of storage area, extending of communication activities, extending of selling of its own brand products, more effective trade routes of dealers, etc. Above suggestions should lead and existing company to the higher prosperity level and its stabilization at present competitive conditions relating with existing economic crisis.
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Distribution of chosen French products on the Czech market
CHLUPOVÁ, Tereza
This bachelor work aims to evaluate the distribution of chosen French products to the Czech market and uncovering the possibilities how to increase their marketability. The whole work consists of theoretical and practical part. The theoretical part gives an explanation of the basic terms of the marketing field which are important for the clarification of the issue of this work. It is focused on the characteristics of markets and their classification at the market of organizations and the market of a final consommateur. It explains the importance of the value for a final customer and it tries to describe the purchase behaviour of organizations and of the final consommateur. This part contains a brief presentation of market analysis and methods how to find out data and information. It deals in detail with the distribution which represents for each company a complex and an exacting process of shipping their products to the final consumer. The practical part is based on an analysis of the sales activities of the company Anglo Czech Ltd. It is concerned with the characteristics and development of French company called Prodifa, which is specialized in the manufacture of perfume atomizers and their charges and afterwards in their sale to distribution companies. This part gives a description of development and characteristics of Czech distribution company Anglo Czech Ltd., which is purchaser of several products of the French company. The work is devoted to the history of cooperation between these two companies and current methods of selling of French products on the Czech market. Also it tries to uncover new opportunities how to increase their marketability.
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Strategy and business management of commercial insurance companies
Lahovský, Ondřej ; Ducháčková, Eva (advisor)
The theme of my bachelor essay is strategy and business management of commercial insurance companies. Preamble is devoted to the relationship of segment marketing at building relationships with potential customers. Following are determined by individual marketing channels of distribution. The following section presents the individual sales channels, which are currently used by insurance companies to distribute insurance products. It also shows the relationship of individual products in relation to its cost efficiency for the insurance commission. The final part of the distribution channel, depending on the complexity of insurance products, as this relationship is one of the main factors determining the future distribution network. Finally, there is mention of possible future development of distribution channels.
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