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The 2016 Democratic Party presidential primary elections
Laksarová, Veronika ; Kýrová, Lucie (advisor) ; Sehnálková, Jana (referee)
The US presidential election in 2016 is a very important event not only for America itself, but for the whole world as well due to the American influence. This thesis focuses on the process of candidate's nomination for the general election, thus on the primary election of the Democratic Party. The topic of the primary elections is limitedly reflected in the Czech environment not only by specialized literature, but also by the media, mainly due to their time-consumption, complexity and lack of similarity to the Czech system. For these reasons, the whole system of primary elections represents the first part of the thesis. The practical part of the thesis is aiming to analyse political attitudes and programs of selected democratic candidates in 2016 - Hillary Clinton and Bernie Sanders. Selected candidates are compared in the three thematic areas that voters considered as the most important according to pre-election surveys in 2016. The areas include the economy and employment, national security and healthcare. The aim of the thesis, besides of the enlightening of the primary election system and the comparison of candidates, is to answer the hypothetical question whether or not Bernie Sanders could have influenced the result of the general election in the case he would have won the primary elections....
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The 2016 Democratic Party presidential primary elections
Laksarová, Veronika ; Kýrová, Lucie (advisor) ; Sehnálková, Jana (referee)
The US presidential election in 2016 is a very important event not only for America itself, but for the whole world as well due to the American influence. This thesis focuses on the process of candidate's nomination for the general election, thus on the primary election of the Democratic Party. The topic of the primary elections is limitedly reflected in the Czech environment not only by specialized literature, but also by the media, mainly due to their time-consumption, complexity and lack of similarity to the Czech system. For these reasons, the whole system of primary elections represents the first part of the thesis. The practical part of the thesis is aiming to analyse political attitudes and programs of selected democratic candidates in 2016 - Hillary Clinton and Bernie Sanders. Selected candidates are compared in the three thematic areas that voters considered as the most important according to pre-election surveys in 2016. The areas include the economy and employment, national security and healthcare. The aim of the thesis, besides of the enlightening of the primary election system and the comparison of candidates, is to answer the hypothetical question whether or not Bernie Sanders could have influenced the result of the general election in the case he would have won the primary elections....
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Political marketing in Democratic Party primary elections 2008
Pistulková, Petra ; Dvořáková, Vladimíra (advisor) ; Faturová, Marie (referee)
This work analyzes the use of political marketing of Barack Obama and Hillary Clinton in Democratic Party primary elections 2008. Theoretical definition of political marketing is followed by a description of main characteristics of presidential candidates (image, support from celebrities and family and the use of media). Following part deals with primary elections themselves, with decisions made by Obama and Clinton and their outcome on exit polls. The goal of this work is to answer the question: What were the key elements that lead to the victory of Barack Obama and how did he succeed in winning over Hillary Clinton, who was considered to be the frontrunner to win?
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